Title: Executive , Activation

Location: London u00A0

Reporting to: Associate director , Activation

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GroupM u00A0

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GroupM is WPPu2019s media investment group and the worldu2019s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence . Through its global agencies Mindshare, Wavemaker, EssenceMediacom , and mSix&Partners , and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Discover more at www.groupm.com .

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GroupM Nexus u00A0

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GroupM Nexus is the industryu2019s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupMu2019s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the worldu2019s leading advertisers.

Discover more about GroupM Nexus at https://www.groupm.com/groupmnexus u00A0

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Role Overview u00A0 u00A0

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The Activation Executive is pivotal in ensuring the successful setup and ongoing management of campaigns. This role involves supporting a team of activation specialists in executing our commitment to clients. The Activation Executive gathers and provides crucial information for decision-making on performance and optimisations while acquiring essential digital knowledge.

Reporting into an Activation Associate D irector , the Activation Executive gains practical experience with various activation platforms within our solution portfolio. Collaborating with managers, Senior managers, associate directors, and offshore activation specialists, they strive to deliver top-tier campaigns and results for our clients.

u00A0 Responsibilities u00A0

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Activation Excellence and campaign delivery

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Develop campaign activation expertise through supporting end-to-end campaign management for clients.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Execute daily activation tasks to achieve client outcomes across all accounts managed by your team.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Support with campaign lifecycle, including setup, reporting, analysis, optimi s ation, and troubleshooting.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Deepen knowledge into the clientu2019s business and KPIs to assist in implementation of test and learn plans.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Collaborate with Client Services to provide t a rgeting recommendations and forecast availability for client briefs.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Handle multiple campaigns and projects simultaneously, ensuring adherence to best practices.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Offer operational troubleshooting and technical support, escalating issues as necessary.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Expand your knowledge of the Nexus product suite and the role of data, AI, and analytics in enhancing campaign performance.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Stay abreast of programmatic landscape developments, industry trends, platforms, and technology partners.

Reporting and Analytics

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Conduct daily in-flight performance checks to identify any issues or areas for improvement.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Generate optimisation and performance reports as needed.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Utilise available dashboards to maximise campaign results.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Recommend optimisations to achieve campaign goals.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Support discrepancy investigation and resolution

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Understand the basics of margin, monetisation, and billing processes.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Aid in producing and delivering post-campaign analysis and reports.

Processes and operational efficiencies:u00A0

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Understand and implement best practices for quality, efficiency, and accuracy throughout the campaign lifecycle.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Utilise existing automation tools effectively in campaigns.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Follow activation controls, best practices, and quality assurances.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Collaborate with the offshore team.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Maintain due diligence for operational tasks, including Salesforce and supplier reconciliation.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Engage with the activation community to refine processes as products and technology advance.

Requirements / u00A0 u00A0

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- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Eager to acquire new skills with a keen interest in Ad technology.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Team player with strong collaborative spirit.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Proficient in Excel with analytical capabilities; ready to master key business systems.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 A passion for marketing, advertising, and media.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Curious about internet functionality, online advertising industry, and its evolving trends and technologies.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Experience with technical/digital platforms, with DSP experience advantageous.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Outstanding communication skills with a knack for building effective relationships.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Independent initiator open to seeking assistance and suggesting new ideas.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Detail-oriented with the ability to juggle various clients and tasks effectively.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Highly organised with exceptional time-management and prioritisation skills.

- u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Solution-focused, able to perform well under time constraints.

• u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Competent in managing expectations and fostering strong colleague relationships.
  
  (Please note this is a UK based role and requires individuals to have the right to work in this location)
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