Tata Consultancy Services
Adobe Marketo Consultant
This job is now closed
Job Description
- Req#: 279675
About TCS
TCS operates on a global scale, with a diverse talent base of more than 600,000 associates representing 153 nationalities across 55 countries. TCS has been recognized as a Global Top Employer by the Top Employers Institute - one of only eight companies worldwide to have achieved this status. Our organizational structure is domain-led and designed to offer businesses a single window into industry-specific solutions. Our agile industry units have embedded capabilities to enable rapid responses that provide a competitive edge to our customers. This, coupled with a unique Global Network Delivery Model™ (GNDM™), is recognized as the current benchmark of excellence in technology deployment. We have made significant investments in digital technology, horizontal, and vertical platforms, allowing us to successfully serve our clients for over 50 years.
Required Skills:
• Must have experience in Troubleshoot and set up exception reporting and work to fix issues going forward.• Enhance and refine work flows specific to items such as lead and contact routing between SFDC and Market to ensure all processes like list loads, scoring, etc. are working properly.• Creation and deployment of campaigns including nurture and trigger campaigns. This will include personalization and inclusion of content.• Creation and deployment of email templates, forms and autoresponders• Create comprehensive library of reporting to include attribution reporting.• Revamp and optimization of a preference center• Understanding deliverability of email and issues
Roles and Responsibilities:
• Trouble shooting issues/Fixing broken workflows.• Exception reporting for monitoring issues Routing of leads/contacts to match our processes and flow to SFDC.• Ensure that marketing and sales data are syncing between Marketo and SFDC Making sure other processes like list loads and scoring are working Spam lead identification and suppression Making sure forms are working properly and capturing the right info, also modifying these if needed.• Execution of email sends, and performance Create attribution process and reporting Build, test and deploy marketing campaigns & Nurture campaigns .
Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please inform Human Resource
Thank you for your interest in TCS. Candidates that meet the qualification for this position will be contacted within a 2-week period. We invite you to continue to apply for other opportunities that match your profile.
About the company
Tata Consultancy Services is an Indian multinational information technology services and consulting company headquartered in Mumbai, Maharashtra, India with its largest campus located in Chennai, Tamil Nadu, India.