The Assistant Director for Digital and Social Media Strategy will assist in the creation, execution and evaluation of content and campaigns across athletics’ social media platforms, inclusive of the main department. This position reports to the Assistant AD Director of Digital Strategy & CRM and will support cross-functional work by overseeing social media campaigns and strategy.

Key responsibilities include but are not limited to:

Assist with the integrated planning across all paid digital channels, building campaigns that drive revenue, leads and business results
Work with sales and marketing team on implementing lead-generation campaigns and disseminating leads quickly to sales associates for follow-through
Assist with social media campaign planning; help tell the department’s story and create engagement with various stakeholders; stay current on social media trends and best practices
Track, analyze and report on social media performance; guide relevant internal groups on best practices
Work cross-functionally with the Sales and Marketing team and other departments on ticket initiatives including ticket on-sales, special offers, targeted segmentation, etc.
Produce detailed recap reports on campaigns to improve and inform future strategies
Stay up-to-date on emerging technologies, best practices and new opportunities in the digital advertising space
Collaborate with social media team members to leverage moments and key stories across digital advertising

Assistant Director for Digital Strategy

This job is now closed

Job Description

About the company

Other job opportunities