West Elm - Who we are

As the Assistant Manager of Email Marketing, you will be part of a broader cross-functional team to drive email strategy with the ultimate goal of optimizing performance and delivering topline brand goals.

Assistant Manager, Email Marketing Position Summary

You will contribute to the development, execution, and evaluation of email marketing campaigns and brand strategy to drive profitable sales, build our customer file, and support growth and brand initiatives for West Elm. You’ll work closely with cross-functional teams including eCommerce, Merchandising, Creative, and most closely with the CRM team. Ability to adapt to change, thrive in ambiguity and work in a fast-paced, rapidly changing multi-channel retail environment is a must. This is a great opportunity to work in a world-class marketing organization and learn from the ground up.

Essential Functions

• Manage the planning, development, and execution of email marketing programs including broadly circulated brand and product messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior

• Maintain key cross functional relationships with counterparts on other digital and marketing teams – working most closely with CRM, ecommerce, and creative design + services

• Write effective creative briefs that include campaign objectives and strategic messaging in line with brand goals and initiatives

• Own the email calendar, and assist in reporting, testing strategy, and operational details, ensuring accuracy in all aspects of the job

• Analyze and communicate results including key performance metrics on a weekly, monthly, and quarterly basis. Apply learnings to future campaigns to improve results

• Partner with peers on other WSI brands to share best practices in order to accelerate innovation. Coordinate cross-brand reporting and collaborate on key initiatives

• Provide support in preparation of seasonal and/or monthly presentations to brand partners

• Analyze competitive marketplace and stay abreast of email industry trends

Criteria

• Minimum of 3-4+ years’ experience in email marketing, retail and product marketing strongly preferred

• Bachelor’s Degree in related field

• Passionate about direct and brand marketing; deep understanding of online consumer behavior. Interest in home goods and/or retail strongly preferred.

• Analytical, proactive, problem-solver with an insatiable curiosity

• Able to see trends and to extract actionable insights from data to drive results

• Excellent communication, problem-solving, and decision-making skills

• Self-motivated and detail-oriented, with excellent people and time-management skills

• Microsoft Excel and Outlook skills a must

• Ability to perform work onsite in the Brooklyn corporate office full-time.

Benefits

Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here is a look at what you might be eligible for:

• A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays and other time-off programs
• Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Location specific sample sales
• A business casual work environment
• San Francisco based bike share program
• Time off to volunteer
• Matching donations to qualifying nonprofit organizations
• Company-sponsored community involvement
• Various discounts on local businesses

The expected starting pay range for this position is $70,000 -$85,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.