Overview

Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage dating back to 1895. Reebok was founded on athletic footwear that changed the direction of sport. Since then, the art of outpacing expectation has brewed in the brand’s DNA. This is what fuels Reebok to break up boundaries and incite movement. And to make products that help others explore exactly what movement means to them. Reebok strives to deliver each and every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Reebok is an American-inspired global brand with headquarters in Boston, MA.

Purpose:

The Associate Manager, Product Storytelling & Marketing for Reebok Sport assists in the creation of the global marketing strategy, campaign development, and select partnerships for Reebok Sport products (including Running and Basketball). This role supports Reebok’s business goals, working with key internal stakeholders and external partners to deliver shared business results.

Job Responsibilities

Creative Leadership

• Collaborate with brand partners and the in-house creative agency to assist with creative development from conceptual development, through production and local activation
• Author agency/internal briefs across various marketing touchpoints including advertising, PR, influencer strategy, etc.
• Assist with content creation (shoots, interviews, etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR

Operational Excellence

• Lead the creation in project trackers and status documents for select team workstreams
• Create and maintain deliverable lists and project status documents

Strategic Planning

• Manage the Mid-Funnel paid media campaigns in partnership with Reebok Media team and the Category Management team
• Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trends
• Champion a “digital first” (.com/paid media) mindset by collaborating with internal Digital Brand Commerce team to ensure seamless digital storytelling that’s optimized for conversion
• Ensure Sport team is prepared for seasonal shoots by checking/tracking sample inventory, inclusive of submitting proper order requests.

Marketing Activation

• Assist with the development of Activation Plans for Sport products that provide Global Operating Partners with the strategies they need to execute locally
• Collaborate with Channel Marketing Teams (PR, Social, DBC) to include strategies and tactics in Activation Plan
• Liaise with key markets to help facilitate execution of activation tactics

Key Relationships:

• Marketing, CTC, Product Marketing, Marketing Operations, PR & Social, Digital Brand Commerce, Internal and External Agencies

Knowledge, Skills, and Abilities :

• Sound knowledge of Athletic Footwear industry
• Sound knowledge of Basketball Sport and Product Category
• Outstanding organizational skills; the ability to prioritize, multi-task and manage time
• Works well in a highly collaborative environment
• Sound project management skills
• Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
• Meticulous attention to detail
• Sound writing skills with a passion for storytelling
• Creative thinker; always on the lookout for the next story and/or opportunity
• Conversant in social and owned media strategy
• Experience working with talent and executives
• Event management experience

Qualifications

• 2+ years of Integrated marketing, or related area, experience
• Batchelor’s degree in related field preferred

Requirements & EEO Statement

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).