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Job Description

JOB TITLE: Beehive In-house Agency – Copywriter

LOCATION: Edinburgh / Bristol / Halifax
SALARY: £37,548 - £41,720
HOURS: Full Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time in the office.

Be part of our growing in-house creative agency, where you can help bring our brands to life for our 30 million customers.

About this opportunity

Beehive, our in-house creative agency sits within Brands Marketing and Experience, which is part of the Consumer Relationship division. We opened our doors in 2021, and we’re now a 40 strong team of passionate designers, artworkers, copywriters and account handlers. We’re about to embark on our next phase of evolution… growing our team to enable us to better support the growing demand for more personalised, digital 121 customer communications.

We work in partnership with communication teams across Brands, Marketing & Experience (BMX) and the Chief Customer Office (CCO) – working together to get every brief right first time – whether it’s copywriting that makes the complex simple, a personalised one-to-one campaign that drives action or in-branch material that is perfect for the time and place.

A little bit about the role…
As we go through our next phase of evolution to grow our in-house creative team, we’re looking for a copywriter with a proven background in writing marketing communications.

• Producing audience-targeted copy in-line with marketing briefs across our brands for a range of channels including email, internet banking, direct mail, social and digital display.

• Applying the relevant tone of voice to branded communications and maintaining creative excellence in the output.

• Taking ownership of the copy aspect of creative projects from start to finish.

• Thinking conceptually to solve communications problems.

• Working with designers to bring simple, tactical direct response communication ideas to life.

• Ensuring direct response best practices and brand guidelines are always adhered to.

• Working across a number of product areas and campaigns delivering high quality copy.

• Highly adept at writing copy that embodies the principles of consumer duty.

• Presenting creative work to our communications teams.

What you’ll need

• Significant agency or in-house copywriting experience, learning and developing your craft.

• A genuine passion and all-round love for the written word!

• You’ll have a solid background in writing financial services copy and understand how to write brilliant customer copy in a highly regulated environment.

• The ability to work as a team with other copywriters and designers.

• Digital advertising know-how and knowledge of best practices.

• An attention to detail that upholds our high copy standards.

• Ability to work to tight deadlines, accurately estimating time and able to work to those timescales.

• As comfortable with a short headline as you are writing for longer copy formats.

• Ability to identify challenges and work collaboratively to resolve them.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 28 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.