American Family Insurance is looking for a highly motivated and experienced Brand Strategy Advisor to enhance the brand presence of both American Family Ventures (AFV) and The American Family Insurance Institute for Corporate and Social Impact (The Institute) within the venture capital ecosystem and beyond. You will develop strategic marketing programs that strengthen relationships with Limited Partners (LPs), portfolio companies, industry partners, and the broader startup community.

You will report to the Senior Manager, Investment Business Systems.

Position Compensation Range:

$128,000.00 - $216,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• Ecosystem Engagement:
  • Design and implement innovative branding and marketing strategies to enhance the visibility and reputation of AFV and The Institute within the VC marketplace.
  • Cultivate relationships with important venture capital ecosystem partners, identifying and leveraging opportunities for impactful engagement.
• Social Media Strategy:
  • Develop a compelling social media strategy that inspires meaningful engagement, amplifies brand awareness, and reaches target audiences across relevant platforms.
• Events Strategy:
  • Collaborate with our Branding and Events Specialist to conceptualize and coordinate a strategic calendar of firm-sponsored events (both physical and digital) designed to achieve specific brand goals.
  • Partner with our Branding and Events Specialist to Coordinate AFV’s presence at important industry events (e.g., ITC) to maximize brand impact and networking opportunities.
• LP Reporting:
  • Collaborate to collate comprehensive financial and operational reports that effectively communicate fund performance and strategy to Limited Partners.
• Portfolio Support:
  • Provide storytelling and design strategic guidance to portfolio companies in developing pitch decks, including narrative development and visually compelling design.

Specialized Knowledge & Skills Requirements

• 5+ years of experience in marketing, communications, or a related field, preferably within the venture capital, private equity, investment banking, or technology industries.
• Experience developing successful brand strategies that deliver measurable results.
• Exceptional project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated expertise in creating professional quality, visually compelling marketing collateral, designs and presentations.
• Experience with the startup ecosystem, venture capital investment stages, and industry trends.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with all partners.
• Experience working in a startup environment is a plus, but not required.
• Prior financial analysis and modeling experience is a plus, but not required.

Travel Requirements

• Up to 10%.

In this primarily home-based role, you will spend 80% of your time (4+ days per week) working from home, proximate to one of our office locations (within approximately 35-50 miles)--Madison, WI, New York, NY, or Chicago, IL. On occasion you may be asked to travel to an office location for in person engagement activities such as team meetings, trainings, and culture events.

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Internal candidates are encouraged to apply regardless of location and will be considered based on the needs of the role.

• Your offer will be made contingent on the results of applicable background checks and signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
• Our policy restricts consideration of applicants needing employment sponsorship (visa) to specialty occupations. Sponsorship will not be considered for this position

We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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