Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance is looking for branding talent to join the APAC marketing team. We are looking for candidates who are passionate and interested in cryptocurrency, innovation, and financial technology. It would be better if candidates have rich experience in Branding & Integrated Marketing. This position offers an opportunity to grow.

• Propose and execute branding strategies to enhance Binance image and acquire new users within the APAC region.
• Organize creative brainstorming sessions and workshops to continuously explore new approaches.
• Oversee the planning, budget, implementation, and tracking of specific short-term and long-term marketing projects.
• Manage project timelines and deliverables, ensure alignment with the central team, and address risks and issues to ensure timely completion of initiatives.
• Coordinate with the central team and cross-functional teams to achieve project objectives and meet deadlines.
• Manage the creative vendor and oversee the daily production and delivery of design materials.
• Ensure timely creation and distribution of marketing assets such as festival posters, activity banners, and hotspot marketing materials.
• Maintain brand consistency across all design outputs and ensure alignment with Central Marketing.
• Develop and execute social media content strategies to enhance engagement and follower growth.
• Collaborate with the content team to create high-quality, engaging posts that align with marketing campaigns and brand messaging.
• Analyze social media metrics to measure the effectiveness of content strategies and make data-driven decisions for continuous improvement.
• Keep up with the latest social media and industry trends and innovations to ensure our content remains relevant and effective.
• Oversee the planning and coordination of offline events in various countries within the APAC region.
• Serve as the communication bridge between local markets and the central market team to ensure alignment and effective execution.
• Manage logistics, vendor relationships, and all event-related communications to ensure all events are executed flawlessly and meet the marketing objectives and brand standards.
• Oversee the production of branded swag items to support marketing campaigns and enhance brand recognition.
• Supervise the selection, design, sampling, and production of swag items on an annual, recurring basis.
• Coordinate with Central Marketing co-workers to ensure swag items meet brand guidelines and comply with company swag management policies.

• Rich experience in branding, social media and event area, including strategy, integrated marketing, virus marketing activities, etc.
• Ability to work independently with minimal supervision and strong follow up skills; proactive and collaborative.
• Attention to detail with superior organizational and communication skills.
• Excellent project and time management skills; able to prioritize and work under pressure.
• Experience working well in a fast-paced environment.
• Bachelor's degree in Marketing, Advertising, communications or related field.
• Interest in and general knowledge of the cryptocurrency/blockchain industry.
• Bilingual in both English and Mandarin to cover Greater China Market, additional Asia Language would be advantages.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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