Description:

Manages strategic marketing plans for e-commerce, direct to consumer, and retail marketing segments and product lines to create and deliver superior customer satisfaction and loyalty while simultaneously providing long-term growth, profit, and value to the company. Plans and delivers business objectives, goals, budgets, and action plans in e-commerce channel marketing, including programs, promotions, paid media campaigns, best-in-class content merchandising, literature, communications, and training. Responsible for managing e-commerce portion of the overall Marketing budget to drive consumer engagement, acquisition, and conversion through digital marketing tactics.

Responsibilities:

• Manages e-commerce retailer channel strategy and develops yearly-integrated marketing plans inclusive of target market identification, competitive analyses, merchandising, incentive programs, and promotional plans, selling and merchandising tools.
• Creates, manages, and executes promotional programs/analysis and customer specific marketing campaigns, including virtual product bundle creation and analysis.
• Responsible for ecommerce content planning for existing portfolio and new product launches for residential and commercial avenues; Audit content on ecommerce partner sites for optimizations relating to layout, images, graphics, video, copy, brand page, supporting documents, etc. Optimize existing content for
• SEO for both copy and rich content for partner sites and company website
• Identifies and directs the development of retail communication, literature, merchandising tools, training aides, and customer presentations.
• Works with Product Marketing and sales to conduct customer and competitor research and analysis, identify new product, service, and solution requirements, develop new product roadmaps and specifications, and develop/execute new product launch plans. Includes management of Price Spider tool and collaborating with sales and product teams on pricing optimization opportunities
• Identifies leads in existing e-commerce retail channel and drives sales and marketing campaigns that lead to the qualification and account generation of those leads to create, implement and manage strategy to meet and exceed plan.
• Oversee in-house PIM/PCM tool for Elkay and partner accounts.
• Fully manages partner site paid media strategies, including campaign setup and management, A/B testing, and budget management and tracking
• Reports weekly and monthly on KPIs and uses insight to improve campaign performance
• Use Amazon vine and Bazaarvoice to execute review programs and needs across retailers
• Apply test & learn approach to paid media using analytics to guide plan optimization; analyze and report key performance metrics on a weekly/monthly/quarterly basis
• Partner with internal and external agencies to develop content for the e-commerce and digital channel
• Build overall marketing scope and strategy for the D2C part of the business. Partner with internal creative, IT, and sales team to drive results and growth goals for the channel.

Skills:

digital marketing, sponsored ads, sponsored advertising, product marketing management, new product development, amazon vine, paid advertising, amazon ecommerce, budget management, analytical skill, a/b testing, PIM, pcm, seo, price spider, tableau

Additional Skills & Qualifications:

• Bachelor’s degree in marketing, business management, analytics, or related studies is required; MBA preferred
• Minimum of 7 years in Channel marketing and sales, with solid experience in consumer durable products and e-commerce.
• Able to travel up to approximately 20% of time
• Self-reliant and results oriented; Works independently, driven, high sense of urgency, takes initiative, gets the job done.
• Collaborative/Teamwork: success is the result of being a team player. Projects and programs require substantial cross-functional work within the Company. Collaboration with internal brand team, sales team, product team, and external partners
• Analytical: Absorbs information quickly; classical marketing analytic skills, i.e. consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness, ROAS, ACOS evaluations. Excellent Microsoft Excel skills. Tableau desktop experience preferred.
• Communication: Must be an intent listener and a persuasive communicator. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools. Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations.
• Creativity, innovation, and problem solving: Ability to position products and services in an exciting, attention-getting and customer-meaningful way; able to visualize outside the current approach to discover the innovative idea.
• Results-Oriented: Mindset to want to keep improving ROAS while scaling spend.
• A growth mindset: motivated to keep learning and growing. The digital/e-commerce space moves quickly with new emerging technologies
• Creative and optimistic approach to new challenges and obstacles

Experience Level:

Expert Level

This is a manufacturing company that sells through external partners such as Amazon, Lowes, and Wayfair. You will be joining a channel marketing team of 5 individuals. Your manager is a hands off type, will be there when you need her but is very passionate about professional development and wants you to grow in the company. Not only will you receive exposure with VPs and high level internal stakeholders, but you will be able to grow relationships and network throughout the entire organization. They have an extensive and competitive benefits package including, multiple anthem- blue cross blue shield plans for vision, dental, and medical with low premiums. Additionally, you receive 401K match as well as and Life Insurance, Health Savings Account, Educational Reimbursement, Matching Gift Program. (also received is Short-term disability, long-term disability, and unemployment. Also included is a 5% bonus program you receive annually.

Please apply for Salary Information

M-F 8/5: Hybrid. 2 days WFH/Week. Flexible with days.

About Aston Carter:

Please Note: Scammers are posing as Aston Carter. We'll never contact you via Gmail, Telegram, or WhatsApp and we'll never solicit money from you.

At Aston Carter, we’re dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions – from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.

Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients’ capabilities by seeking solvers and delivering solutions to address today’s workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit AstonCarter.com. Aston Carter is a company within Allegis Group, a global leader in talent solutions.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email astoncarteraccommodation@astoncarter.com for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.