Acxiom, a subsidiary of IPG, has been the leader in data-driven marketing solutions for over fifty years. The company enables people-based marketing through a simple, open approach to connecting systems and data to drive better customer experiences for brands. As the leader in identity, customer data management, and the ethical use of data, Acxiom helps thousands of clients and partners around the world create better customer experiences every day.

As Acxiom’s Chief Marketing Officer (CMO), you will be a key executive leader responsible for developing and executing the overall marketing strategy to drive the company forward. The ideal CMO candidate will be a visionary and strategic thinker, who balances the need to drive results – revenue growth, increased market share and strength of brand presence. Reporting directly to the Chief Executive Officer (CEO), you will lead the marketing team and collaborate cross-functionally to achieve Acxiom’s strategic objectives.

*This role can be located almost anywhere in the U.S.

What You Will Do:

• Develop and articulate a clear marketing vision and strategy that aligns with the company's overall business strategy.
• Act as a strategic partner to the executive leadership team, providing brand, demand and marketing insights, guidance, and recommendations to drive business growth and achieve organizational objectives.
• Lead the continued design and build of Acxiom’s modern brand identity, while enhancing its visibility and positioning in the market.
• Collaborate across product and solution teams to develop and execute effective product marketing strategies and ensure alignment between product messaging and overall brand positioning.
• Drive and evangelize internal and external brand through various marketing initiatives, including online campaigns, social media, and content marketing
• Be data-driven in all you do; Establish Objectives and Key Results (OKRs) and focus on analyzing the performance of metrics to optimize strategies for maximum impact.
• Lead your team in conducting market research to identify trends, opportunities, and competitive threats.
• Work closely with key external and internal stakeholders – partners, IPG and its agencies, Acxiom sales, product, and other teams to ensure cohesive and integrated marketing efforts.
• Be an inspirational leader, fostering a culture of inclusion and innovation within the Marketing team, inspiring others to follow you
• Attract, retain, and mentor a high-performing marketing team.

What You Will Have:

• BA Degree in Marketing or similar field
• Proven experience as a CMO in a similarly sized company, developing and executing marketing strategies that advance with overall business objectives.
• Strong understanding of digital marketing, including SEO, and social media.
• Analytical mindset with the ability to make data-driven decisions.
• Strong background in marketing and a history of fostering a culture of inclusion and excellence, including retaining and recruiting top talent, implementing best practices, and driving innovation.
• Exceptional communication and interpersonal skills.
• A track record of successfully leading teams through transformations and driving organizational change. Prior experience in transforming a brand story.

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Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.