PURPOSE OF POSITION

Functions as the strategic business leader for the Sales and Marketing departments of a cluster of properties. Under the general guidance and supervision of the General Managers, and within the limits of established Corporate/Sales policies and procedures, oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office. Promotes the work culture and the company’s core values.

Developing and Executing Sales and Marketing Strategies

• Develops sales goals and strategies and ensures alignment with the brand business strategy. Executes the sales strategy and ensures individual booking goals are met for both self and staff.
• Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
• Ensures the development of a strategic account plan for the demand generators in the market.
• Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and proactively develops deployment strategies to continue to grow market share for each property.

Maximizing Revenue & Managing Profitability

• Evaluates and supports market sales account deployment.
• Monitors and evaluates event booking and market sales performance for each property.
• Ensures Sales teams understands and are leveraging customer/guest demand engines to full potential.
• Ensures focus is on proactive selling as well as reactive selling.
• Participates in sales calls with members of the Sales and Marketing teams to acquire new business and/or close on business.

Managing Public Relations

• Develops strong community and public relations by ensuring property participation in local, regional and national tradeshows and client events.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Supports the General Managers by coordinating crisis communications.

Building Successful Relationships

• Develops strong partnerships with local organizations to further increase brand/product awareness.
• Develops and manages internal key stakeholder relationships.
• Serves as the sales contact for the General Managers, property leadership teams, event booking, and market sales leaders.
• Serves as the property sales liaison with market sales/cluster sales, Event Booking, Revenue Management, Event Management, Regional Marketing Communications and other property departments as appropriate.
• Serves as property authority on sales processes and sales contracts.

Ensuring Exceptional Customer Service

• Serves as the sales contact for customers; serves as the customer advocate.
• Participates in and practices daily service basics of the brand.
• Executes exemplary customer/guest service to drive customer/guest satisfaction and loyalty by assisting the customer/guest and ensuring their satisfaction before and during their program/event.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the property and the brand.
• Gains understanding of each property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.