The Social Media Marketing Specialist for the School of the Arts (SOA), Noorda Center for the Performing Arts (Noorda Center), and UVU Museum of Art at Lakemount (MOA) creates and produces shareable, entertaining, educational, and informational content that is optimized for our audiences. The successful candidate will have a strong professional knowledge of Instagram, Facebook, YouTube, LinkedIn, and TikTok platforms, features, and functionalities. The SOA Social Media Specialist will report to and work closely with the Director of Marketing to help build the SOA, Noorda Center, and MOA social media profiles and awareness, promote and advertise performances and exhibitions, increase buzz around new programming, and stay on the pulse of what is happening in the education, arts and entertainment space in social media

As a Social Media Marketing Specialist, this individual will regularly develop and produce original content for the SOA, Noorda Center, and MOA social media accounts to promote events and expand our brand. Ultimately, the Social Media Marketing Specialist needs to produce content to drive ticket sales for events and meet/exceed brand awareness goals through customer engagement.

• Brainstorming, planning, creating, and scheduling posts for SOA, Noorda Center, and MOA social media channels.
• Writing email campaigns, blogs, and copy editing.
• Reviewing, analyzing and reporting on social media outcomes to optimize approach.
• Performs other job-related duties as assigned.
  

Graduation from an accredited institution with an associate’s degree in a closely related field or any combination of education and/or experience related to the Summary of Duties totaling two years.

Preferred Qualifications
Experience managing corporate or professional social channels. Previous experience with creative software (i.e. Adobe) and marketing project management systems (i.e. ClickUp, Microsoft Office, Sprout Social, etc.). Previous professional writing, blogging, copyediting experience, and email preparation.

Knowledge
Understanding of public relations and copy writing. Understanding of voice and how to write on behalf of a large organization to engage unique audiences across various channels. Professional-level understanding of all social media channels (Facebook, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, etc.) including practical marketing application, voice, audience targeting, and engagement best practices. Familiarity of email and blog platforms. Understanding of branding, and how to work within, not only our department brand, but the brand of Utah Valley University. Working knowledge of graphic design and the creative process. Working knowledge of photography is a plus.
Skills
Possess an artistic eye for identifying strong social content. Skill in developing a content strategy and editorial calendar. Experienced at producing high-quality social media videos and images directly from a smartphone (iPhone or Android). Highly skilled in verbal and written communications. Strong attention to detail; skilled in copy editing. Comfortable brainstorming in a group, iterating quickly, and communicating ideas across various levels of fidelity. Ability to collaborate frequently and easily with other creative roles (designers, developers, copywriters, photographers, etc.) and Directors in a cross-disciplined, agile marketing team. Comfortable managing a personal task list to complete design projects on time.
Abilities
Ability to monitor social channels for customer and community engagement and respond to comments/ inquiries in a timely, brand appropriate manner. Ability to conceptualize, create and curate content while analyzing data insights to grow audience and engagement. Capable of pulling key data for social pages and initiatives to help better understand effective social strategies and use learnings to inform future efforts/necessary pivots. Ability to deliver measurement reports, results and optimization plans to Director of Marketing and communicate to cross a functional team. Awareness of and ability to spot social media trends. Ability to craft engaging copy for social media, email marketing, and blogs. Ability to perform SEO tasks such as keyword & content topic research for social media and/or blog content optimization; proactively identify new areas of opportunity based on search traffic trends and work with Director of Marketing to prioritize. Ability to collaborate effectively with School of the Arts leadership and university faculty members. Ability to jump between multiple projects with ease.