Description

Content + Publishing Manager (Social Creative) - Sports – Hill+Knowlton Strategies
(Freelance)

ABOUT H+K

Hill+Knowlton Strategies (H+K) is an international PR and communications agency based across 80 offices in 40 countries and working globally with many of the largest multinational companies. We structure and lead our business around industry sector teams to deliver deep industry knowledge for the benefit of our clients. These teams are supported by specialist areas of creative ideas development and strategy, data and analytics, content creation and publishing, corporate affairs and ESG. The people in our agency are constantly evolving and are expected to re-invent their skills and set new standards in the industry.

We are proud to have been awarded Provoke Sabre EMEA Awards: UK PR Consultancy of the Year 2022, EMEA Agency of the Decade, UK 2022 Silver Agency of the Year: Campaign Awards, EMEA 2022 Gold PR Agency of the Year: Campaign Award.

OUR TEAM

The H+K Sport team works with the biggest brands, federations, and sponsors in the world of sport. Working with clients including adidas, HSBC, Gillette and The IOC, the team uses its diverse expertise and experiences to create work that delivers fame and drives conversation.

Whether it’s supporting London’s grassroots footballers with Rent-A-Pred , breaking the internet with Messi and a goat , supporting women commentators with HSBC , or partnering with Ian Wright to launch a new curriculum to teach Black History with Gillette, the Sport team is known across the industry for creative work that stands out.

This role will report into a Senior Content+Publishing Strategist, as part of a wider team of specialists that sit within the Sport team at-large.

ABOUT YOU

You’re an enthusiastic creative + content professional who’s hungry to make culture-defining work for some of the biggest sports brands in the world. You’ll love coming up with headline-driving ideas that push boundaries, but you’ll be equally as excited by how these ideas come to life across the modern social and earned media landscape - and be able to articulate that plan accordingly. As well as being a huge sports fan, you’ll also be tapped in to youth culture at-large, knowing what content, media and platforms a global Gen Z audience in 2023 are engaging with.

RESPONSIBILITIES + ATTRIBUTES

CREATIVE

• Ability to generate ideas that deliver true cut-through with relevant target audiences, whether that be via paid, owned, earned or shared channels; global or UK. We’re looking for ideas that drive conversation and headlines, not just likes or industry pats-on-the-back.
• Ability to draw on a wide range of modern creative references and ideas, those that have shaped contemporary Gen Z culture and social media behaviour.
• Strong articulator of ideas, using a combination of visual storytelling devices and communication skills to passionately explain concepts.
• Ability to work with, and to unearth yourself, audience insights that form the backbone of your creative thinking.
• A detailed understanding of how creative ideas match up to client objectives and business challenges, ensuring that our output remains relevant to their needs.
• Experience with crafting ideas of many different types and formats, from solely text-based ideas through to multi-channel creative.
• Experience crafting creative treatments for varying forms of content.
• Experience producing content and managing process with designers, videographers, crews - and the ability to provide creative direction and feedback throughout the process.

CONTENT

• Comprehensive understanding of the modern media landscape, from how publishers and media behave through to audience platform behaviour – and how to leverage this to create cutting-edge work.
• Extensive knowledge of how current social platforms operate, including content best practice, aspect ratios, formats and features.
• Ability to create and disseminate best practice guidance to clients and internal teams on how to publish on channels, from copywriting through to feature integration.
• Understanding of how paid, owned, earned and shared channels intertwine and the ecosystem between them – and it’s ability to create impact and scale.
• An analytical understanding of how to devise, manage and optimise approaches to briefs in order to meet KPIs and assess performance.

CLIENT + TEAM

• Be seen as a passionate, creative innovator by clients and internal teams alike, constantly being the source for creative and content inspiration.
• Demonstrate a strong knowledge of sport and the sporting landscape including how brands can engage consumers through other passion points.
• Provide recommendations and insight to growth strategies for clients, identify new opportunities and play a proactive role in terms of proposal development, pitching and conversion.

OUR LONDON OFFICE

H+K employs over 300 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.

DE&I

We pride ourselves on creating a diverse and inclusive culture where everyone belongs. As a company and as co-workers, we are building a workplace where everyone can reach their full potential. We are an inclusive employer and are happy to consider flexible working arrangements.

EQUAL OPPORTUNITIES

We believe diversity is strength. Our Commitment at Hill + Knowlton Strategies is to combine our employees unique backgrounds, perspective, and experiences to build a more diverse and inclusive organisation that represents all of us and the businesses we work with. We encourage applications from people of all backgrounds and will consider all applicants regardless of age, gender identity ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity, and disability status. We are also happy to provide reasonable adjustments during the application and interview process. Please refer to our Diversity, Equity + Inclusion Recruitment Charter to understand more about H+K’s commitments here.

H+K is Disability Confident Committed and a Dyslexia SMART organisation. If you require any adjustments to the application or interview process with us, please don’t hesitate to email [email protected]

For more information on H+K: www.hkstrategies.com

Instagram: @hk_londonlife

Twitter: @hk_london