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GENERAL FUNCTION: The Content Specialist assists with the development and execution of our content strategy, supporting our overall marketing and advertising programs for the assigned division or business. This role is responsible for leading the development and execution of our content strategy. The role will lead content project management and coordination of communications, deliverables, and implementations. This role requires extensive collaboration and partnership with internal teams and stakeholders as well as our SEO and content agency. Fifth Third is seeking an individual with strong communication and project management skills, as well as digital marketing experience, with a passion for storytelling, a keen eye for detail, and the ability to create engaging and informative content that resonates with our target audience.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Content strategy - assist, research, and implement best-in-class content recommendations.
• Identify content and keyword trends and recommend strategies to capitalize on opportunities.
• Recommend content to increase search visibility of high value keywords.

• Internal project management - develop and manage project plans in order to prioritize tasks and communicate the plan effectively across internal teams and with the SEO and content agency.
• Submission of all work products into the project management system in order to follow the process flow as established within Fifth Third.
• Proactive engagement of the team on a daily basis to support on-going deliverables.
• Partner closely with assigned Content counterpart to monitor all in-flight and upcoming tasks related to multiple programs.
• Collaborate with content agency to schedule meetings, facilitate Fifth Third Bank reviews with key internal stakeholders, as well as route work through the appropriate channels internally.

SUPERVISORY RESPONSIBILITIES: None.

MINIMUM KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Bachelor’s degree in marketing, communications, journalism, or a related field.

• Proven experience as a Content Specialist, Content Manager, or similar role.

• Exceptional writing, editing, and proofreading skills.

• At least 2 years of experience in content focused project management.

• Understand optimization strategies that increase the company's search engine results rankings.

• Understanding of search engine algorithms and ranking methods.

• Experience leading multiple projects.

• Excellent organizational and time management skills, and the ability to prioritize and multitask.

• Strong interpersonal skills, for working with a range of colleagues and agency partners.

Content Specialist (Writing, Editing & Planning)

LOCATION -- Cincinnati, Ohio 45202

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.