Employer Industry: SaaS Solutions for Franchises and Multi-Site Operations

Why consider this job opportunity:
- Salary up to $70,000 per year
- Comprehensive benefits package including health, dental, and vision insurance
- 401(k) plan to help you invest in your future
- Generous vacation policy and paid holidays to ensure work-life balance
- Fully remote position, offering the flexibility to work from anywhere
- Dynamic work environment with opportunities for professional growth and development

What to Expect (Job Responsibilities):
- Develop and deliver high-quality content for various platforms including blogs, white papers, case studies, email campaigns, and social media
- Collaborate with marketing, sales, and product teams to create compelling content that reflects the brand's voice and meets business objectives
- Enhance content delivery with SEO best practices to drive traffic and engagement
- Analyze content performance metrics to gauge effectiveness and make data-driven recommendations for optimization
- Actively contribute to Product Marketing and Account-Based Marketing (ABM) strategies, creating targeted content that aligns with business goals

What is Required (Qualifications):
- Bachelor's degree in Journalism, Communications, or a related field
- Proven experience in B2B content writing, preferably in a SaaS or technology-focused company
- Strong portfolio showcasing a range of writing styles and content types
- Excellent research, writing, and editing skills, with the ability to distill complex topics into clear narratives
- Experience with SEO principles and content management systems

How to Stand Out (Preferred Qualifications):
- Active contributor or recognized writer in marketing content creation, with publications or a blog, particularly for Product Marketing and ABM initiatives
- Experience crafting content that drives lead generation and aligns with sales goals
- Proficiency in using analytics tools to measure content effectiveness and guide strategies
- Ability to collaborate effectively with cross-functional teams to ensure content accuracy and effectiveness
- Adaptability to evolving company needs and ability to scale content strategies as the company grows

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