Digital Acquisition Manager
London

As a Barclays Digital Acquisition Manager, you’ll be accountable for the new prospect and customer acquisition for Digital Investing (Smart Investor as well as future propositions) with the object to significantly increase platform and asset growth. Partnering with a team from across the bank to attract new clients while also helping with the retention plans with existing customers will be part of your role. You will be assisted by many functions across the bank, focused on acquisition, engagement, and retention of digital investing customers.

Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive and creating financial and digital solutions that the world now takes for granted.

At Barclays, we offer a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. We have a structured approach where colleagues work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of two days a week or more, as set by the business area (or nearest equivalent if working part-time hours). Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that as we continue to embed our hybrid working environment, we remain in a test and learn phase, which means that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

What will you be doing?
• Delivering new client acquisition for digital investing, focusing on Smart Investor, with the key purpose of significantly increasing new client to achieve ambitious targets
• Being responsible for owning the acquisition targets, the activities needed to deliver them and the regular reporting against key performance indicators KPIs
• Using data and insights to prioritise, develop and report across Owned/Paid Marketing, Content, Colleagues, Business Development and Proposition channels with a focus on SEO
• Collaborating with internal colleagues to establish SEO KPIs, developing a plan to improve KPIs, including executing & tracking to key milestones as well as measuring and reporting
• Working with internal development and production teams, external agencies and internal colleagues to move SEO strategy forward including technical and content driven SEO plans
• Establishing and managing performance, operational and management forums aimed at progressing priorities that will deliver acquisition and commercial growth
• Pushing the current ways of working and boundaries to enhance creativity and deliver efficiencies in-order to drive digital investing growth at pace
• Ensuring that activities are carried out in full compliance with regulatory requirements and internal Barclays Policies

What we’re looking for:
• Exceptional numerical, analytical, and commercial skills
• Digital and technology savviness with experience at executing via Paid Search (PPC), Paid Social, Aggregators and Affiliates as well as Display and Organic Search (SEO)
• Enjoy working to high growth targets with a focus on key performance indicators (KPIs)
• Able to develop and deliver an acquisition plan and tactical initiatives on time and manage a wide range of priorities with multiple objectives across a matrixed organisation

Skills that will help you in the role:
• Ability to shape, promote, share and inspire our colleagues and customers to get behind a strategy, plan, product and/or service to deliver positive commercial outcomes
• Politically astute and able to understand the dynamics of large, complex organisations and a wide variety of stakeholders
• Excellent commercial awareness - able to deliver activities that drive open accounts and customer investments; set-up, measure and monitor KPIs on a regular basis
• Relationship skills - work with colleagues across the bank, at all levels, as well as external partners to deliver key initiatives via Barclay’s complex matrix structures

Where will you be working?
In the heart of Canary Wharf, our headquarters at Churchill Place boasts onsite amenities such as; a gym, staff restaurant and deli bar, and is easily accessible by tube and bus links. With a population of around 5000 staff the atmosphere is second to none with a real buzz being created around the offices within

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