Adjunct Faculty

Digital And Social Media Marketing

Department of Business Management

UMGC Stateside

Location: Stateside Remote

University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach Digital and Social Media Marketing courses remotely. Specifically, we are seeking faculty for the following courses:

MRKT 354 Integrated Marketing Communications (3 credits): A study of the integration of marketing communication strategies to coordinate the marketing mix’s components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. The scope of this integrated marketing communications plan will encompass a variety of communication modalities, e.g., digital media, including search, display, and social media, traditional advertising, personal selling, sales promotion, public relations, and direct marketing.

MKT 458 Social Media Marketing (3 credits): An introduction to social media marketing that uses social networking platforms to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with the consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve the development of social media posts, best practices for target markets, and evaluating successful campaigns.

Required Education and Experience

• Master’s degree in Marketing or a related field of learning.

• Must be from an accredited institution of higher learning.

• Teaching experience in digital marketing is required.

• Experience teaching adult learners online and in higher education is strongly preferred.

• This position is designated to teach remotely.

Materials needed for submission

• Resume/ Curriculum Vitae

• Cover letter highly preferred

• If selected, candidates with international degrees may be required to submit translation/ degree evaluations from NACES-approved vendors.

Who We Are and Who We Serve

UMGC—one of 12 degree-granting institutions in the University System of Maryland (USM)—is a mission-driven institution with seven core values that guide us in all we do. At the top of the list is "Students First,” and we strive to do just that for our 90,000 students at home and abroad. From its start in 1947, UMGC has demonstrated its commitment to adult learners. We recognize that adult students need flexibility and options. UMGC is proud to be a global, 24-hour, institution of higher learning.

The typical UMGC student is an adult learner juggling a career, family, and other priorities. Roughly 80% work full time, half are parents, and half are minority students. They are continuing their education to better themselves, their families, and their professional opportunities. UMGC is also a leading higher education provider to the U.S. military, enrolling 55,000 active-duty service members, reservists, National Guard members, veterans, and family members annually. We are proud of our military heritage and are committed to this service.

The Adjunct Faculty Role at UMGC

UMGC is committed to helping students achieve success not only with us, but also in their professional fields. As a result, we actively seek faculty members who are scholar-practitioners: professionals who are actively and successfully engaged in their field who additionally wish to help the next generation of professionals grow in their knowledge and expertise through education. Your role as an adjunct faculty member will be to:

• Actively engage students through frequent interaction that motivates them to succeed, and conveys a genuine energy and enthusiasm for their learning.

• Guide students in active collaboration and the application of their learning in problem- and project-based learning demonstrations.

• Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments.

• Demonstrate relevant and current subject-matter expertise, and help students connect concepts across their academic program.

• Provide feedback to your program chair on possible curricular improvements.

The Marketing Program at UMGC

Please visit the following link to learn more about this program, including its description, outcomes, and coursework: Online Marketing Bachelor's Degree | UMGC

Faculty Training at UMGC

We are committed to your professional success at UMGC. Each new faculty member is required to successfully complete our online two-week new faculty orientation, FacDev 411, as a condition of hire.

Position Available and will Remain Open until Filled

Salary Commensurate with Experience

Adjunct faculty candidates will be required to provide official transcripts during the candidate selection process

All submissions should include a cover letter and resume.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

Workplace Accommodations:

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC’s Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu .

Benefits Package Highlights:

• Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date. NOTE: Adjuncts are not eligible for the State of Maryland subsidized rates. Adjuncts would be responsible for the total cost if enrolled.
• Insurance Options: Term Life Insurance and Accidental Death and Dismemberment Insurance.
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.

For additional information please see: SS Adjunct Faculty_2020.pdf (umgc.edu)

Hiring Range by Rank and Degree:

Instructor: No Terminal Degree: Step 1 $806 - Step 11 $1,050 per credit hour

Assistant Adjunct Professor: No Terminal Degree Step 1 $877 - Step 11 $1,127 per credit hour

Assistant Adjunct Professor: Terminal Degree Step 1 $1,023 - Step 11 $1,288 per credit hour

Associate Adjunct Professor: No Terminal Degree Step 1 $947 - Step 11 $1,205 per credit hour

Associate Adjunct Professor: Terminal Degree Step 1 $1,202 - Step 11 $1,483 per credit hour

Adjunct Professor: No Terminal Degree Step 1 $1,023 - Step 11 $1,288 per credit hour

Adjunct Professor: Terminal Degree Step 1 $1,347 - Step 11 $1,645 per credit hour