Job description

Job responsibilities

In this role, you are accountable for:

1. Assisting the Senior Digital and Social Media Officer in the development and delivery of a social media strategy and associated guidance for the NHSBSA.
2. Developing and maintaining the NHSBSAs social media sites and actively engaging with other stakeholders including other Arms Length Bodies and Department of Health and Social Care to share messages and content.
3. Working with the relevant Media and Campaigns Officers to ensure a digital presence is an integral part of campaigns and service-specific communications.
4. Evaluating the success of the NHSBSAs digital communications channels, and make recommendations and implement solutions for improvement to bring about a better user experience and business benefits, for example channel shift.
5. Creating, managing, and delivering paid social media campaigns to a variety of audiences and reporting back on their effectiveness
6. Providing advice and support to members of staff at all levels on using social media and other digital and online platforms.
7. Working closely with staff in the Contact Centre who manage social media channels as a customer service channel to agree an approach to responses and ensure tone and messaging reflects the NHSBSAs narrative.
8. Working with the Senior Digital and Social Media Officer and Media and Campaigns Manager to deliver a plan for the use of digital communications during a crisis situation so we can keep our customers and stakeholders up to date.
9. Working with the Senior Digital and Social Media Officer to help to build a rapid response social media capability to deal quickly with disinformation and reclaim a fact-based public debate.
10. Keeping up to date with developments in digital and social media, as well as emerging platforms and tools which the NHSBSA may benefit from using.
11. Creating and editing videos and photographs of events to be used across all internal and external communications channels to promote the positive work of the NHSBSA and build our reputation as the delivery partner of choice for the NHS.
12. Using analytics and sentiment to improve content and engagement across our social media channels.
13. Working with our Creative Designers to develop content including graphics, video, audio, blogs and podcasts for internal and external projects, campaigns and initiatives.
14. Working with the wider Communications and Marketing team to develop a communications forward plan for 2018/21 to map out activity.
15. Providing inspiring leadership and develop professional capability and expertise within the team, driving continuous improvement by empowering, motivating, and inspiring the team to deliver timely results. Managing the workload and assigning tasks to the Digital and Social Media Assistant.

For a full list of essential and desirable criteria for this role, please download the Job Description and Person Specification document from the 'Documents to download' section of this page.

Job responsibilities

In this role, you are accountable for:

1. Assisting the Senior Digital and Social Media Officer in the development and delivery of a social media strategy and associated guidance for the NHSBSA.
2. Developing and maintaining the NHSBSAs social media sites and actively engaging with other stakeholders including other Arms Length Bodies and Department of Health and Social Care to share messages and content.
3. Working with the relevant Media and Campaigns Officers to ensure a digital presence is an integral part of campaigns and service-specific communications.
4. Evaluating the success of the NHSBSAs digital communications channels, and make recommendations and implement solutions for improvement to bring about a better user experience and business benefits, for example channel shift.
5. Creating, managing, and delivering paid social media campaigns to a variety of audiences and reporting back on their effectiveness
6. Providing advice and support to members of staff at all levels on using social media and other digital and online platforms.
7. Working closely with staff in the Contact Centre who manage social media channels as a customer service channel to agree an approach to responses and ensure tone and messaging reflects the NHSBSAs narrative.
8. Working with the Senior Digital and Social Media Officer and Media and Campaigns Manager to deliver a plan for the use of digital communications during a crisis situation so we can keep our customers and stakeholders up to date.
9. Working with the Senior Digital and Social Media Officer to help to build a rapid response social media capability to deal quickly with disinformation and reclaim a fact-based public debate.
10. Keeping up to date with developments in digital and social media, as well as emerging platforms and tools which the NHSBSA may benefit from using.
11. Creating and editing videos and photographs of events to be used across all internal and external communications channels to promote the positive work of the NHSBSA and build our reputation as the delivery partner of choice for the NHS.
12. Using analytics and sentiment to improve content and engagement across our social media channels.
13. Working with our Creative Designers to develop content including graphics, video, audio, blogs and podcasts for internal and external projects, campaigns and initiatives.
14. Working with the wider Communications and Marketing team to develop a communications forward plan for 2018/21 to map out activity.
15. Providing inspiring leadership and develop professional capability and expertise within the team, driving continuous improvement by empowering, motivating, and inspiring the team to deliver timely results. Managing the workload and assigning tasks to the Digital and Social Media Assistant.

For a full list of essential and desirable criteria for this role, please download the Job Description and Person Specification document from the 'Documents to download' section of this page.

Person Specification

Qualifications

Essential

• Degree in a relevant communications field or equivalent professional experience.

Desirable

• Relevant professional post graduate qualification.

Experience

Essential

• Experience of working with paid social media advertising on a variety of social media platforms.
• Significant experience of considering and using a wide range of digital communications techniques to ensure messages and information reach a wide range of audiences.
• Significant experience of working with a team to deliver digital campaigns.
• Researching and implementing good practice, new techniques and new technology.
• Significant experience of advising staff at all levels on the use of social media.

Desirable

• Experience of using data, audience insight and user research to inform and refine activity.
• Experience of managing people, particularly in helping to develop and coach people within own business area to deliver business priorities.

Personal Qualities, Knowledge, and Skills

Essential

• Excellent interpersonal skills with the ability to communicate effectively and appropriately with colleagues across all levels and functions.
• Strong team player, committed to an ethos of continuous improvement.
• A positive outlook and attitude, acting with passion, enthusiasm and commitment.
• Open-minded and embraces change.
• Excellent persuasive and influencing skills; including in situations requiring robust debate and challenge.

Desirable

• Experience of using social media to communicate during an emergency.

Qualifications

Essential

• Degree in a relevant communications field or equivalent professional experience.

Desirable

• Relevant professional post graduate qualification.

Experience

Essential

• Experience of working with paid social media advertising on a variety of social media platforms.
• Significant experience of considering and using a wide range of digital communications techniques to ensure messages and information reach a wide range of audiences.
• Significant experience of working with a team to deliver digital campaigns.
• Researching and implementing good practice, new techniques and new technology.
• Significant experience of advising staff at all levels on the use of social media.

Desirable

• Experience of using data, audience insight and user research to inform and refine activity.
• Experience of managing people, particularly in helping to develop and coach people within own business area to deliver business priorities.

Personal Qualities, Knowledge, and Skills

Essential

• Excellent interpersonal skills with the ability to communicate effectively and appropriately with colleagues across all levels and functions.
• Strong team player, committed to an ethos of continuous improvement.
• A positive outlook and attitude, acting with passion, enthusiasm and commitment.
• Open-minded and embraces change.
• Excellent persuasive and influencing skills; including in situations requiring robust debate and challenge.

Desirable

• Experience of using social media to communicate during an emergency.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Employer details

Employer name

NHS Business Services Authority

Address

Stella House

Newcastle upon Tyne

NE15 8NY

Employer's website

https://www.nhsbsa.nhs.uk/what-we-do/work-us (Opens in a new tab)