OBJECTIVE / PURPOSE

The Digital Experience Web Designer is responsible for developing and maintaining creative visual assets that live on the company’s websites. This includes graphics, HTML-based pages, page templates/designs, dynamic merchandising/marketing elements, and site advertisements. You will also have the opportunity to design, build, and maintain “microsites” as we expand into different markets and launch key corporate initiatives.

You will work closely with resources from eCommerce and the customer team and cross functional departments to support our key business initiatives visually on the web. You will regularly work within our content management systems to create, organize, and deploy visual assets to our websites.

MAJOR RESPONSIBILITIES AND FUNCTIONS

• Design, develop, and maintain web graphics and related web content on all company websites
• Support the design and development of custom landing pages, static pages, and Teacher Resource assets
• Support visual design needs for our search engine marketing and affiliate programs
• Design compelling visual marketing and merchandising components that are used throughout the website to drive visitors to key conversion points
• Utilize content management systems to build rulesets for time-based and personalized marketing initiatives
• Maintain Carolina brand standards to assure that the aesthetic elements of the website and digital marketing match our standards and conform to online best-practices
• Design and maintain microsites that support specific product lines, lead-generation and customer acquisition
• Support the Customer Team on other projects as needed

POSITION REQUIREMENTS

Education: Bachelor's Degree required with an emphasis in graphic/web design.

Experience: At least 4-6 years of web design experience, ideally (but not required to be) for a consumer or B2B eCommerce website. Candidates will be asked to provide a portfolio (preferably online) that demonstrates a variety of their design work and illuminates their strengths and creative style.

Specialized Training/Skills:

• At least 4 years of experience working with website design and online marketing graphics using Photoshop
• Experience with XHTML, CSS, and some JavaScript required
• Experience using code development tools such as Dreamweaver, Sublime, Notepad++, or comparable software. Experience with WordPress a plus.
• Knowledgeable of web design standards, responsive web design, cross-browser compatibility, and website accessibility guidelines
• Knowledgeable of Search Engine Optimization best-practices and related visual design practices
• Experience with online content management systems and related processes a plus
• High attention to detail, open-minded, and creative
• Problem-solving & Communication skills
• Ability to work in a team environment as well as independently with little supervision
• Open to taking on new challenges
• Proactively keeps up with changes in design practices, standards, and software
• Able to network and create strong relationships across functional areas of the business
• Not afraid to propose new ideas to drive revenue