Employer Industry: Digital Marketing in the Finance Sector

Why consider this job opportunity:
- Salary up to $97,700
- Competitive benefits package including health, dental, vision, life insurance, paid time off, and a 401(k) with employer match
- Opportunity for career advancement and growth within the organization
- Supportive and collaborative work environment
- Chance to make a significant impact on digital marketing strategies in the reverse mortgage industry

What to Expect (Job Responsibilities):
- Analyze and evaluate the performance of paid search campaigns, optimizing for better results
- Coordinate A/B testing processes, ensuring proper execution and tracking of results
- Assist the Digital Marketing Director with daily operations to achieve marketing objectives
- Develop and maintain key performance indicators across digital marketing channels
- Present insights and trends to senior management, facilitating data-driven decision-making

What is Required (Qualifications):
- Minimum 2 years of experience in Google and Bing marketing analytics
- High School Diploma
- Proficiency in Microsoft Office Suite, Adobe Suite, Salesforce, WordPress, Constant Contact, Google Analytics, and Social Media Business Tools
- Advanced understanding of Google Analytics and digital marketing metrics
- Strong interpersonal, verbal, and written communication skills

How to Stand Out (Preferred Qualifications):
- Bachelor's Degree
- Previous experience creating, evaluating, and maintaining marketing KPIs and dashboards
- Knowledge of full funnel marketing strategies and marketing attribution
- Experience with Tableau, Power BI, or other visualization tools
- Ability to turn raw data into meaningful visualizations and actionable insights

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