Job Type
Full-time
Description
About Us: First Stop Health provides care that people love® with our convenient, high-quality, and confidential virtual care solutions - Telemedicine, Virtual Mental Health, and Virtual Primary Care. We help our patients save time and money through compassionate care that's available 24/7 via app, website, or phone.
First Stop Health offers a comprehensive benefits package that includes various health and medical coverage options, dental and vision coverage, disability, and life coverage, making healthcare easily accessible. For those that choose to waive medical coverage a monthly medical waiver allowance will be provided.
First Stop Health offers a remote-first work environment and flexible paid time off, including Summer Fridays. Furthermore, the employer match 401k plan and monthly phone stipend demonstrate the company's commitment to employee financial well-being. The First Stop Health (First Stop Health) membership benefit is another added perk for employees and provides Virtual Urgent Care, Virtual Mental Health, and Virtual Primary Care from their very first day!
Digital Marketing Analyst First Stop Health is seeking an experienced, innovative and detail-oriented Digital Marketing Analyst who will be an integral and cross-functional player within the Marketing department, while helping enable the Sales, Engagement and Leadership teams. Reporting to the Director of Marketing, the Digital Marketing Analyst will engage in multiple tactics to help establish our footprint in existing and new markets, as well as support other company strategies. This role will support day-to-day execution of marketing plans, new channel segmentation and targeting, and market and behavioral research.
The Digital Marketing Analyst must have a strong desire to improve and evolve our mission of providing affordable, easy access to healthcare, and creating a virtual community and environment for all people to receive higher quality care. This role requires hard work, organization, clear communication, a hunger to provide tangible value, a desire to learn, and strong resilience within a unique role at a small but rapidly growing organization.
Responsibilities: - Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence
- Implement search engine optimization (SEO) initiatives and analyze results, as well as analyze search engine marketing (SEM) techniques to increase traffic to the website
- Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote First Stop Health to various audiences
- Prepares and launches social media and email marketing campaigns. Collaborate with Marketing & Events Manager on custom marketing campaigns to warm up leads
- Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance
Requirements: - Bachelor's degree required
- 2-4 years business experience
- Hubspot experience required
- Salesforce experience required
- Strong copy writing and editing skills
- Highly organized and able to manage time effectively
- Has an eye for detail, focuses on quality and can work on various projects/campaigns per day
- Able to operate interdepartmentally with accountability to various stakeholders within the company
- Healthcare industry experience preferred, especially in telemedicine, advocacy or wellness
- Exceptional verbal and written communication skills
- Excellent organizational, interpersonal, quantitative and analytical skills
- Ability to work independently in a deadline-oriented environment
- Advanced level computer skills in Microsoft Office
First Stop Health is committed to diversity, equity, inclusion, and belonging. Research shows that women, people of color and other historically underrepresented groups tend to only apply to jobs in which they meet all of the job requirements. Unsure if you check every box? Apply. We'd love to consider your unique experiences and how you could make First Stop Health even better.
To learn more about First Stop Health, visit www.fshealth.com .