Overview

Location: Remote, USA | EST Time Zone Working Hours

WHO WE ARE

Creative. Intelligent. Driven. Those are just a few of the qualities embodied by our all-star corporate team.

We're a diverse group of associates representing various ages, interests, backgrounds, and levels of experience. But the one thing we all have in common is an unwavering commitment to excellence-performing our best to bring world-class entertainment to our guests.

WHAT WE LOOK FOR

Total rock stars. We're on the hunt for initiators, problem-solvers, and creative "can-do" professionals who are ready to work hard, be bowled, and have fun.

We want honest, ambitious, thoughtful leaders who know that sometimes the best ideas come from the most unlikely sources. Think that's you?

WHAT TO EXPECT

We're a billion-dollar company with the soul of a start-up, which means we're a tight-knit team that moves quickly. Each day brings something new and unexpected-and this is where we thrive. We dream big and so should you. If you're ready to collaborate, innovate, own your projects, and think outside the lanes, then it's time for us to talk.

Check Us Out!

The Digital Marketing Analyst is responsible for driving business growth through data-related insights. The focus of this role is to create and implement measurability across all marketing initiatives and channels and to tie together performance insights from web, marketing and business data to create actionable insights. To succeed in this role, you'll need a strong analytical mindset, creative problem solving skills, ability to work autonomously as well as with team members, and strong communication skills. They will be the go-to resource for all things web analytics-related, and will likely have the opportunity to dig into business data, as well.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Primary duties and responsibilities include, but are not limited to the following:

• Champion expertise in Google Analytics and web analytics best practices.
• Master the art of tagging implementation to ensure data accuracy.
• Develop custom reports that combine digital performance data with in-center transaction data, while maintaining the integrity and reporting of all properties.
• Manage analytics implementation and reporting for all campaigns across various platforms (.com, media, landing pages, etc.).
• Collaborate with key stakeholders to define measurement frameworks, KPIs, and reporting structures that drive business decisions.
• Leverage business data to identify trends, opportunities, and formulate actionable recommendations for optimization.
• Develop dashboards for ongoing performance monitoring.
• Identify gaps in current data capture and work to implement solutions.
• Collaborate with team members to create a holistic data story and optimize strategy to improve key performance indicators (KPIs).
• Partner with agency partners to ensure proper tracking implementation.
• Assist with A/B and multivariate testing setup, execution, and reporting.
• Create comprehensive documentation for strategic recommendations and reports.
• Effectively communicate complex data insights through compelling visualizations in Power BI.
• Assist with the quality assurance of creative and functional tagging throughout the website.

REQUIRED QUALIFICATIONS

• 3+ years of experience working in analytics and marketing.
• Google Analytics certification.
• Strong proficiency in Microsoft Excel and data analysis tools.
• Proven ability to analyze data holistically and translate findings into a compelling story about consumer behavior.
• Solid understanding of web analytics concepts including: Analytical tag implementation best practices, traffic metrics, pathing behavior, segmentation, and funnel performance
• Proficiency in Power BI for data visualization and dashboard creation is a MUST.

With approximately 350 entertainment destinations spanning North America, our portfolio includes renowned brands like Bowlero, Lucky Strike, AMF, and the Professional Bowlers Association (PBA). As a company, we are committed to diversity, dedicated to our guests, and devoted to making the work-life experience a joy for one another. When work is this much fun, it doesn't feel like work at all. Join our team of over 12,000 associates and experience the fulfillment of being part of the Bowlero family.

The approximate pay range for this position is $65,000 - $75,000 annually. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.

Bowlero offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. More details regarding benefits are available here: www.bowlerocorp.com/careers/benefits

Our company culture reflects our commitment to world-class entertainment. We're more than just coworkers; we're a tight-knit community of colleagues and friends. Join a team that works hard, plays hard, and enjoys some seriously fun perks (like discounts on bowling, parties, and other good stuff).

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