Digital Marketing and Web Content Manager - District Office

PRIMARY FUNCTION: The Digital Marketing & Web Content Manager will apply copywriting and web content strategy to produce (write/edit) content for the San Jacinto College website. Working inside a CMS, they will also create and edit webpages using prebuilt designs/templates. This includes helping College departments organize their content needs and roadmap toward future content, UX copywriting, gathering feedback, and creating and/or editing custom landing pages. The position will also be responsible for design and managing the editorial plan for the College website. They will proof and edit all website content prior to publishing, always ensuring content aligns with the brand voice and goals. In addition, this position will manage web governance standards to maintain website integrity and best practices.

Essential Job Functions:

Apply web content strategy to execute webpage builds, which includes UX copywriting, using CMS components and templates, sourcing stories, images and videos, and writing meta descriptions.
Edit webpages in CMS. May include helping departments organize content needs, mapping future content, interviewing SMEs, UX copywriting, sending proofs for feedback, and working in project management system.
Review and edit all page updates from content editors for quality, keywords, readability, tone, brand voice, and correct usage of assets.
Collaborate with Manager, Web Analytics & Optimization to edit or rework webpages for improved performance.
Develop and execute editorial plan for sanjac.edu and sanjacsports.com, including homepage, key landing pages, and advertising landing pages.
Manage web governance standards, communicate standards with college community to maintain website integrity and best practices.
Train end users and manage workflow process.

Knowledge, Skills and Abilities:

Proven understanding of information design and visual composition
Strong understanding of website user experience
Results driven and proven track record of managing multiple projects with competing deadlines
Demonstrated examples of UX copywriting that are engaging and drive results
Creative problem solver, solution-oriented, consultant minded
Outstanding editing skills
Excellent time management and attention to details are vital to be successful in this position
Professional working experience using content management systems
Knowledge of Americans with Disabilities Act (ADA) and W3C accessibility standards
Cooperative, pleasant, collaborative team player
Ability to demonstrate the College values

Required Education:

Bachelor’s degree in Marketing, Communications, Digital Design, or related field

Required Experience:

5 years experience managing content for marketing websites, preferably in higher education
At least 2 years UX website copywriting experience
Exceptional written and verbal communication skills
On-page SEO experience and knowledge of how SEO and Google Analytics work together
Professional experience with content management systems
Basic working knowledge of HTML
Strong consultative and customer relationship management skills
Ability to work across multiple projects in a fast-paced, deadline-driven environment
Proven ability to build consensus and work effectively within a cross-departmental team
Strong attention to detail, disciplined processes, and ability to work under tight deadlines

Preferred Experience:

Professional experience building webpages in a CMS
Familiar with AP Style
HTML/CSS experience
Experience using a project management system (ex: Asana, Workzone, etc.)

Note: This position has limited opportunity for remote work arrangements with appropriate approvals and in accordance with the policies, procedures, and needs of the College.

Salary Grade: 116

Salary is based on the Board-approved salary schedule for the current fiscal year. See Salary Schedule

Requisition Number: req4969

Posting Close Date: 1/1/2024

Digital Marketing and Web Content Manager

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