Would you like to work in an international, innovative organization, where we produce high-quality solutions and are constantly looking to enhance existing and develop new offerings? Are you eager to join a professional team and work directly with our customers? Then we have an interesting position in Grundfos for you.

What is the job about?

The Digital Marketing Automation Manager will coordinate the prioritized digital marketing activities and initiatives supporting the overall ambition of Solutions & Marketing at global Water Utility level, with the aim to enable Water Utility to deliver a best-in-class Omnichannel customer experience for our end users that drive sales, by utilizing data & digital initiatives to deliver the right customer experience at the right time. The ideal candidate will be responsible for owning and optimizing our digital marketing automation and lead generation processes, while ensuring strict adherence to governance guidelines. As a key member of our team, you will play a critical role in driving our digital marketing efforts and generating high-quality leads to fuel our business growth. This position reports to the Global Strategic Marketing Communications Director-WU and will operate remotely.

Your main responsibilities:

Plan, execute and optimize inbound and outbound digital marketing, which may include websites, mobile app, email, search engine optimization (SEO), search engine marketing (SEM), digital advertising, social media marketing, affiliates, and emerging digital channels.

GENERAL

• Coordinate, support and develop the WU global marketing organization regarding selected disciplines within digital marketing / marketing automation.
• Support the execution of prioritized digital marketing projects and activities.
• Ensure that digital marketing gets involved from the early stages of any marketing project thereby ensuring proactivity.
• Ensure that channel marketing is at the forefront of digital marketing by continuously developing digital marketing activities.
• Ensure cooperation with external digital partners.
• Keep track of the latest trends, both present and future, within the digital marketing and marketing automation fields.

• Manage digital marketing to support the company’s business objectives (e.g., growth, brand positioning, operational efficiency).
• Use analytics and insights (e.g., site traffic, visitor paths, conversion rates, visitor feedback) to optimize digital experiences and marketing spend.
• Test the performance of landing pages, special promotions, content, and product placement.
• Collaborate with WU Strategic Marketing Communications, regional marketeers, and group communications to align digital strategies with broader campaign initiatives.
• Use measurement methodology and analyze results in terms of success criteria by objective (attraction, engagement, qualification, acceleration, and purchase).
• Set digital activity goals in collaboration with the campaign and/or program leader and measure results.
• Oversee media spend and search against performance metrics to optimize results.

DIGITAL REVENUE

• Drive digital execution across WU and Group Digital ECO-system.
• Implement best in class vertical campaigns – Global & local.
• Optimize digital customer journey experience (UX, Technical set-up, SEO).
• Build & optimize lead generation for each vertical.
• Drive best practice of tracking to ensure digital reporting for WU organization.
• Owner of specific solution in the Digital ECO-system.
• Align with multiple stakeholders across Marketing, Sales, Service, etc.
• Drive key digital development projects (lead Scoring, ABM, KPI Dashboard, etc.).
• Enable omnichannel execution & tracking.

DIGITAL MEDIA

• Development of WU Paid Media strategy incl. target setting.
• Overview of paid media allocation across verticals & regions.
• Ensure clear communication between agencies & IND marketing teams.
• Ensure performance tracking in WU KPI Dashboard.
• WU owner of Media planning dashboard & Media performance dashboard.
• Owner of WU SoMe including social sharing for WU.
• Owner of e-mail activities across all regions for WU.
• Owner of SEM strategy for WU.
• Drive best practice and reporting including digital ROI.
• Deliver Year End Marketing report.

DIGITAL CUSTOMER ANALYSIS

• Identify, analyze, and interpret trends, learnings, and patterns in complex data sets.
• Develop and implement IND universe database across key Digital Solutions & data sources.
• Deliver business intelligence in terms of predicting customer behavior and experience as well as general end customer understanding such top customer touchpoints and customer life cycle.
• Deliver Key Insights into Business & Marketing performance using data from Digital, Marketing & Sales.

PROCESS OWNERSHIP AND GOVERNANCE

• Establish and enforce best practices, guidelines and governance processes for digital marketing automation and lead generation activities.
• Ensure compliance with data privacy regulations and industry standards, safeguarding customers information and upholding ethical marketing practices.
• Regularly audit and assess the effectiveness of lead generation and automation processes, recommending improvements and adjustments as needed.
• Collaborate with legal, compliance, and IT teams to ensure all digital marketing activities align with company policies and standards.

Your background

We imagine that you have:

• Bachelor's degree in a related field or relevant work experience.
• Experience managing defined processes within Digital Marketing and Marketing Automation.
• Possess industry experience within a business environment; experience working in a large manufacturing environment is strongly preferred.
• Most likely to have 5-6 years of relevant work experience before entering level besides formal education.
• Solid knowledge of the plans, processes and activities within Digital Marketing and marketing automation.
• Strong ability to influence others.
• Possess a great understanding of the relevant systems, local laws and regulations where applicable, for the Digital Marketing area, particularly data privacy regulations.
• Deep expertise in one or more areas of digital marketing (e.g., email, websites, advertising)
• Experience optimizing websites for branding and demand objectives.
• Experience managing agency relationships.
• Development of integrated marketing programs that combined inbound and outbound tactics.
• Previous experience with A/B and multivariate testing
• A willingness to travel up to 25% if necessary. As a result, candidates should be able to maintain valid identification.
• Please note that relocation for this position cannot be supported.

What’s in it for you?

Whether it’s developing leadership skills or advancing your expertise even further, we’ll support you with continuous learning and development opportunities, to help discuss and steer your long-term Grundfos career path. You’ll be welcomed from day one into an inclusive, trusting environment guided by six core values .

In addition, your day-to-day benefits include:

• If you’ll be working from your home office, we’ll make sure you are well equipped with a workstation. However, you are always welcome to our offices where you can engage, learn, and have fun with colleagues.
• On top of it, flexible working hours; 5 paid holidays; paid time off for volunteering; up to 20 paid vacation days. Vacation hours are accrued on a prorated basis, based on your hire date within the calendar year.
• Competitive medical insurance rates through medical, dental, and vision plans; and a 401(k)-match program.
• Annual bonuses, parental support, internal well-being consultants and programs.
• Access to the modern Grundfos Academy to pursue further both personal and professional development.
• Diverse, inclusive environment with employee-led forums offering colleagues a safe place to connect and share openly.

Do you want to learn more?

If you have questions or would like to know more about this position, please contact Laura Gallindo at lgallindo@grundfos.com.

If this job sounds interesting, please send your resume and cover letter by clicking “Apply”.

To dig deeper into the Grundfos universe, follow us on LinkedIn or YouTube . Check out Meet our people to get to know some of your future colleagues and why they love working at Grundfos.

Grundfos needs and welcomes professional people from all corners and backgrounds by providing equal employment opportunities for all applicants and employees and prohibits discrimination and harassment of any type. Employment decisions at Grundfos are based on business needs, job requirements, and individual qualifications without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All qualified applicants are encouraged to apply. Learn more about your rights as an applicant and pay transparency. Accommodations are available for applicants with disabilities.

We look forward to hearing from you.