Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.

Overview

The Digital Marketing Coordinator will assist in developing, managing, and executing CFG Bank Arena’s social media and online/digital programs of all events and marketing initiatives. The position will serve as the lead social media representative and social voice of the arena and is responsible for strategic social media planning, creating, and posting all social content. The Digital Marketing Coordinator will build digital marketing campaigns, including email and social strategy. This role will also assist the Brand Manager in the creation of graphic design elements.

This role will pay a salary of $24.00 to $26.50.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

Please post from today until April 5, 2024

About the Venue

#10 Worldwide Highest Grossing Venue - Billboard

#4 Venue of the Year in North America – Venues Now

CFG Bank Arena is a 13,000+ seat, reimagined world class concert and entertainment venue. A premier destination for fans and artists, CFG Bank Arena showcases over $250MM+ in renovations, including modernized, state-of-the-art acoustics, superior suites and exclusive club levels, premium contemporary seating, reimagined concourses, upscale culinary experiences in food & beverage selections, and more! Located in the heart of Baltimore, the venue includes a new exterior façade, green scaping and enhanced lighting, this iconic landmark offers guests the ultimate entertainment experience in town. Rich in history, uniting fans with memories old and new, CFG Bank Arena hosts 100+ shows annually including the hottest artists on the planet. A cornerstone of the City of Baltimore, committed to the community, and redeveloped in the heart of Baltimore. A new era of live entertainment has arrived in Baltimore with the highly anticipated and reimagined, CFG Bank Arena.

Responsibilities

Essential Duties & Responsibilities:

• Serve as the day-to-day representative monitoring social media sites on an on-going, daily basis and engage in conversation across social channels with fans, artists, local media, etc. while building followers and engaging influencers through multiple social media channels.
• Management of the content upload process as well as execution assets and writing effective copy for social channels.
• Strategize and execute paid and organic social media campaigns, performing A/B testing, evaluating performance, and achieving ROI benchmarks. Analyze key metrics and tweak strategy as needed. Create and provide insightful reports to stakeholders.
• Responsible for uploading and maintaining graphics rotation for Triple Play and Event Tracker as well as predicting, discussing, and implementing changes in flier frequencies as needed on a show-to-show basis.
• Assist in creating basic venue graphics.
• Maintain, design, update, and function of CFG Bank Arena App.
• Assist Marketing Manager in monitoring the venue’s website and make basic edits and updates.
• Assist Marketing Manager in e-mail campaigns and pulling statistics of each send.
• Ideate and create engaging, fresh, and interesting content to grow CFG Bank Arena’s social footprint as well as utilizing social media to support and reach sales initiatives as directed by the Brand Manager.
• Serve as on-site marketing department representative for designated events - duties may include social media tasks, serving as venue PR representative, media escorting, house photographer escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.
• Create, brand, proof and maintain various venue communications resources including the arena’s asset and marketing kit, collateral materials, ads, digital advertising, signage, and various other pieces.
• All other duties as assigned.

Qualifications

Required Experience & Qualifications:

• 1 – 3 years of social media, communications, or copywriting work experience.
• Bachelor’s degree in Communications, Marketing, Business Administration, Sales or equivalent combination of education and experience in the field.
• Thorough understanding of paid search, paid social; experience in AdWords is a plus.
• Excellent copywriting skills.
• Experience with social media management software such as Sprinklr, Hootsuite, Sprout Social, or other well-known tools.
• Strong customer service skills.
• Independent decision-making skills; ability and knowledge to apply judgement in resolving problems of moderate scope and complexity.
• Must be well versed in all major platforms and stay current on emerging trends and updates.
• Keen knowledge of all Microsoft office applications and WordPress for web.
• Highly organized, resourceful, quick learner and able to handle multiple projects simultaneously.
• Ability to work a flexible schedule including evenings, weekends, all events and holidays.
• Must be adaptable with the ability to work under pressure to meet deadlines.
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts.
• A high degree of personal integrity and consistently put the interests of the organization first.
• Must be a fierce communicator and cross-organizational collaborator.

Working Conditions:

• Minimal Travel (
• Must be able to work a flexible schedule inclusive of weekends, nights and holidays required

Strengthened by our Differences. United to Make a Difference.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

EEO

Oak View Group is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.