YOUR MISSION

A fantastic opportunity to work on SEO at PUMA UK, and to learn and support other marketing channels. A passion for digital marketing and eagerness to learn more is preferred. If you are an individual who has been managing one marketing channel in the past, looking to take the next step in your career and broaden your knowledge and to test and learn new things – then this might be the role for you.

• Manage SEO for PUMA UK.
• Collaborate with the Global SEO Manager in formulating and executing SEO strategies to augment organic traffic and rankings.
• Conduct competitor and keyword gap analyses to identify valuable opportunities.
• Collaborate with various teams to ensure the implementation of SEO best practices.
• Generate and maintain detailed SEO performance reports, offering insights and recommendations for enhancements.
• Ensuring comprehensive optimisation of all UK website for improved rankings and increased organic traffic from both on-page and technical SEO viewpoints.
• Support SEM and Paid Social agency management. Supported by PUMA's internal agency, briefing marketing calendar and being the point of contact for the UK.
• Working with the CRM, UX, Content and Analytics teams to make sure we are acquiring high quality customers who want to check out on the website and app.
• Have a passion for digital analytics, being able to take actionable insights from large datasets.
• A passion for performance marketing essential, a passion for the sports industry preferred.
• Weekly reporting of trade performance for digital marketing.
• Management of our affiliate network to make sure affiliate program is driving incremental growth across a wide range of publisher types, full affiliate training will be provided.
• Working in Jira, Confluence, Atlassian or similar across regional and global projects.
• Delivering post-campaign analysis using both the media reports and the analytics solutions.
• Testing new formats and new ways of buying media – driving channel performance with a test and learn approach.
• Staying up to date with developments in digital marketing and making recommendations and taking action to drive PUMA forward.

YOUR TALENT

• Proven experience in digital marketing or eCommerce.
• Experience managing at least one performance marketing channel and an understanding of its place in the consumers path to purchase.
• Experience of GA4, Data Studio, PowerBi or similar is preferred.