Tata Consultancy Services
Digital MArketing Manager
This job is now closed
Job Description
- Req#: 321546
About the company
Tata Consultancy Services is an Indian multinational information technology services and consulting company headquartered in Mumbai, Maharashtra, India with its largest campus located in Chennai, Tamil Nadu, India.
The primary responsibility will be to develop and execute campaigns, strategies that drive business growth and revenue. Develop and implement strategies that lead business growth across the customer journey; create new processes for campaigns, lead gen and brand awareness.
Key responsibilities:
1. Digital Activation and Campaigns Plan and execute all digital marketing campaigns, including brand awareness, display advertising, lead gen and programmatic campaigns
Measure and report performance of campaigns (ROI and KPIs)
Events and Sponsorship activation
helping and supporting the team for events including Summer Receptions, Business and Lead Gen Events
Costs and process optimization
Support budget plan and optimise spend by channel against performance KPIs
Help Campaigns Managers to build and maintain campaigns calendar
Reporting and Analysis
Produce reports on regular basis for internal use, for Top Leadership and internal communication
Working with Marketing Operations for quarterly reporting
Key Skills:Data-driven and analyticalDetail-oriented.Ability to establish, track and report KPIs that effectively inform business strategyExperience in executing growth and digital performance marketing campaigns