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Digital Marketing Specialist
Pay$65000.00 - $70000.00 / year
LocationAnn Arbor/Michigan
Employment typeFull-Time
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Job Description
- Req#: DIGIT002013
Employer Industry: Cloud Hosting and Digital Marketing Services
Why consider this job opportunity:
- Salary up to $70,000 plus bonus
- Remote work flexibility with occasional on-site days
- Comprehensive benefits package including 401(k) match, medical, dental, and vision insurance
- Flexible PTO and paid volunteer time off
- Opportunity to work with a collaborative team dedicated to innovation and client service
- Chance to contribute to impactful digital marketing initiatives and drive company growth
What to Expect (Job Responsibilities):
- Plan, create, and optimize digital campaigns across various channels including Google Ads and LinkedIn Ads
- Manage website performance focusing on SEO best practices and conversion rate optimization
- Develop, execute, and analyze email campaigns to engage customers and nurture leads
- Collaborate with the content team to produce engaging, SEO-optimized content
- Monitor and report on the performance of digital marketing initiatives to ensure maximum ROI
What is Required (Qualifications):
- Minimum of 2 years of experience in digital marketing, preferably in a B2B or managed services environment
- Proficiency with marketing automation platforms and CRM systems, Salesforce preferred
- Proven track record of creating and executing successful digital campaigns with measurable results
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Strong knowledge of SEO, SEM, paid social media, email marketing, and web analytics tools
How to Stand Out (Preferred Qualifications):
- Experience with HubSpot and Pardot or similar CRMs
- Familiarity with A/B testing and conversion rate optimization strategies
- Strong project management skills with the ability to work in a fast-paced environment
- Creative problem-solving abilities with a focus on driving results
- Excellent written and verbal communication skills
#CloudHosting #DigitalMarketing #RemoteWork #CareerOpportunity #CompetitivePay
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