Employer Industry: Supply Chain Solutions

Why consider this job opportunity:
- Opportunity for hybrid work arrangement if located near Columbus, OH, or Pittsburgh, PA, with remote options available
- Engage in impactful digital marketing campaigns that drive positive results
- Work closely with experienced leadership and cross-functional teams
- Chance to enhance skills in digital marketing and website optimization
- Collaborate with a global team to improve supply chain visibility and management

What to Expect (Job Responsibilities):
- Execute digital marketing campaigns and maintain updates on the global website
- Design and launch high-performing landing pages aligned with marketing initiatives
- Implement strategies to improve conversion rates and website performance
- Collaborate with internal teams and digital marketing agencies for campaign execution
- Analyze data to measure campaign success and provide recommendations for improvement

What is Required (Qualifications):
- Bachelor's degree in business or a related field
- 2-4 years of experience in a Digital Marketing/Digital Media role or similar
- Proficient in WordPress, with experience in website redesigns and content migration
- Knowledge of Google Tag Manager, Google Analytics (GA4), and Google Optimize
- Strong time management, organizational skills, and attention to detail

How to Stand Out (Preferred Qualifications):
- Experience with Marketo or similar digital marketing platforms
- Familiarity with Account-Based Marketing (ABM) platforms like 6sense
- Proven track record of managing paid digital advertising campaigns (Google Ads, LinkedIn, etc.)
- Experience in creating and scheduling social media posts to boost engagement

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