WELCOME TO SHERWIN-WILLIAMS Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show! At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at www.myswbenefits.com. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. Position Summary Reporting into the Email & CRM Digital Manager, within the Sherwin-Williams Consumer Brands Division, the Digital Email Specialist will have a passion for email, CRM and providing cutting-edge digital automation solutions by utilizing the newest technologies. This position will focus on marketing automation platform administration, collaboration with creative teams, sending compelling email campaigns, A/B testing and analytics reporting. The Digital Email Specialist will play an integral role as an email subject-matter advisor to a multitude of cross-functional teams such as digital, brand, creative, IT & agencies. Success will be achieved by building strong partnerships and providing best-practice email solutions to iconic brands like Valspar, HGTV HOME by Sherwin-Williams, Krylon, Minwax, Cabot, Thompson’s WaterSeal & Purdy. Candidates should expect a hybrid working environment, in the office 3 days a week. Core Responsibilities · Create new email marketing programs within the Consumer Brands Division marketing automation platform. To include engagements, promos, newsletters, website forms and product programs. · Assist in leading deployment of emails within marketing automation programs. · Ability to configure smart lists and flows within marketing automation programs. This defines day, time of day and specific segments that emails will be sent out to. · Assist in managing subscriber databases across 10 brands. Tasks include scrubbing data, importing data, managing inactive vs. active subscribers and deliverability audits. · Performing A/B testing and providing recommendations to the digital team, brands, agencies, and creative teams. The outcome of A/B testing will help us to optimize future emails and increase email performance. · Execute email quality assurance reviews, prior to email campaign deployment, that includes cross browser/device testing in Litmus, segmentation validation, email link verification and ADA compliance review. · Assist in mining email data from marketing automation platforms, in order to provide brand teams with email performance metrics, such as deliverability rates, open rates and click rates, as well as partnering with the digital analytics lead to track post-email journeys on Consumer Brands Division websites. · Serve as the subject-matter expert and deliver recommendations on email trends in order to help brand teams evolve touchpoints across the omni-channel. · Work with creative agencies and internal creative teams to develop appropriate creative for emails and engagements that drive to brand.com sites. · Provide support and troubleshooting to our clients (Consumer Brand Division teams) in order to ensure they’re satisfied with the email services they’re receiving from the digital team. POSITION REQUIREMENTS 1. FORMAL EDUCATION: a. Required: · Bachelor’s Degree in marketing b. Preferred: · Familiarity with Outlook, Excel, and PowerPoint · Adobe suite knowledge 2. KNOWLEDGE & EXPERIENCE: a. Required: · 2 years in Email Marketing · 2 years experience with Marketing Automation Platforms/Marketing Communications · Exceptional verbal and written communication skills · Experience in crm automation marketing platform b. Preferred: · Experience using Marketo email & automation marketing platform · Thrives in a fast-paced environment with frequent deadlines. · Ability to utilize Basecamp and JIRA platforms in order to manage project tasks · General exposure to various digital disciplines including social media, SEO, and analytics · Familiarity with content strategy, process, creation, and publication Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.