Prysmian is a global cabling solutions provider leading the energy transition and digital transformation. By leveraging its wide geographical footprint and extensive product range, its track record of technological leadership and innovation, and a strong customer base, the company is well-placed to capitalise on its leading positions and win in new, growing markets.

Prysmian’s business strategy perfectly matches key market drivers by developing resilient, high-performing, sustainable, and innovative cable solutions in the segments of Transmission, Power Grid, Electrification and Digital Solutions. Prysmian is a public company listed on the Italian Stock Exchange, with almost 150 years of experience, about 30,000 employees, 108 plants and 26 R&D centres in over 50 countries, and sales of over €15 billion in 2023.

We are now looking for a

Digital Marketing Specialist

To join our team in Delft, Netherlands. In this role, you'll be pivotal in supporting and enhancing digital marketing activities in the North European region. You will coordinate marketing automation activities with modern tools and organize successful lead-generation campaigns. You will work closely with local marketing teams in North Europe and collaborate with our regional marketing intelligence and development.

We offer you a possibility to utilize state-of-the-art marketing tools and we are currently investing strongly to new technologies and knowledge acquisition. In this role, you can make a strong impact to our success and network extensively within the North European region. Are you passionate about learning more in the field of digital marketing and skilled in creating trusted partnerships? This might be the right next step for you!

Responsibilities

• Generate automated marketing communication campaigns and track KPI’s using Pardot.
• Content creation and management using Drupal to support cross-country business priorities.
• Lead generation using LinkedIn and Pardot in collaboration with the business development manager.
• Gather Market and Business intelligence using GlobalData.
• Maintenance and enhancement of internal/external platform for collecting and dispatching (via CRM) leads for business opportunities.
• Key Account analysis: monthly output for the Management Team Meeting and all commercial directors.
• Hollow Price analysis + portfolio tail/zero margin portfolio: monthly output for all commercial directors.
• Portfolio analysis to support R&D on optimizing products across the region.
• SEO using BrightEdge: gain knowledge and support countries.
• Data Management and knowledge sharing: collect and organize a shared database (SharePoint) of all major initiatives and best practices from countries.

Requirements

• Knowledge and experience in using digital and direct response marketing tools.
• Strong project management skills.
• Strong problem-solving ability, including metrics-driven thinking.
• Excellent collaboration skills and a strong ability to build trusted partnerships.
• Native-level or excellent English language skills.

Additional benefits

• 27 vacation days and 13 ADV days.
• Flexible working hours.
• Pension and disability insurance.
• 13th month salary.
• Company fitness (Discount on gym memberships).
• Opportunity to participate in the Prysmian share scheme at a reduced rate.

We look forward to welcoming motivated individuals who are ready to contribute to our success and grow with us! Send your application in English by Sunday 26th of May. We review applications during the application period, so we hope to hear from you soon.

Prysmian , as an Equal Opportunity Employer, aims to attract and recruit individuals with diverse backgrounds, skills, and abilities. We strongly believe that diversity brings significant value at all levels of the organization, increasing the possibility of capturing market opportunities and maximizing value for our customers and stakeholders. With Diversity, Equity, and Inclusion (DE&I) as part of our Social Ambition 2030 and a strategic pillar of our Company culture, Prysmian is committed to the development of an organization that prioritizes talent, where people feel respected, included, and free to fully express their potential just as they are.

All Managers and HRs in Prysmian are responsible for ensuring DE&I policies are respected during the recruiting process, as well as recognizing and mitigating unconscious biases that must not influence our selection processes. All persons will be considered for employment without regard to their race, ethnicity, religion, nationality, origin, citizenship status, socio-economic status, age, sex, gender identity or expression, sexual orientation, marital status, disability, military service or veteran status, pregnancy, parental leave, medical conditions, or any other characteristic protected by applicable federal, state or local laws. Prysmian will endeavor to make a reasonable accommodation for any disclosed physical or neurological condition or disability of a qualified applicant unless the accommodation would impose an undue hardship on the operation of our business.

Visit our DE&I Page to learn more about Prysmian's commitments.

Your application data will be treated according to our Data Protection Policy. If you believe you require assistance to complete this form or to participate in an interview, please let us know.