Employer Industry: Digital Marketing

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Supportive and collaborative work environment
- Engaging role that combines creativity with analytics
- Chance to work with cutting-edge digital marketing tools and platforms
- Ability to influence and improve the company's online presence

What to Expect (Job Responsibilities):
- Update and create web pages using BigCommerce Theme Builder, HTML, and Elementor on WordPress
- Manage product listings on the BigCommerce storefront for accuracy and consistency
- Assist in back-end campaign production and setup in Salesforce
- Set up campaign tracking in Google Analytics, including tagging and creating dashboards
- Monitor and report on campaign performance metrics

What is Required (Qualifications):
- Bachelor's degree in marketing, communications, or a related field, or equivalent professional experience
- 3-5 years of experience in digital marketing
- Basic knowledge of website content management systems (e.g., WordPress) and eCommerce platforms (e.g., BigCommerce)
- Familiarity with campaign tools like Salesforce and marketing automation platforms (e.g., Pardot)
- Proficient in HTML and CSS for website updates and basic webpage creation

How to Stand Out (Preferred Qualifications):
- Experience with Google Analytics and related tagging tools
- Basic knowledge of Photoshop for image editing and content preparation
- Understanding of User Experience (UX) design concepts

#DigitalMarketing #CareerOpportunity #Analytics #WebDevelopment #MarketingTools

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