Employer Industry: Maternity and Breastfeeding Apparel

Why consider this job opportunity:
- Salary up to $65,000 annually, depending on experience
- Opportunity to work in a mission-driven company that positively impacts the lives of moms
- Fully remote position with a collaborative work environment
- Comprehensive employer-sponsored medical, dental, and vision benefits, along with voluntary benefits
- 4% retirement matching after 6 months of employment
- Monthly "Random Act of Generosity" and 40% product discounts on the employer's website

What to Expect (Job Responsibilities):
- Develop, implement, and optimize paid media campaigns across platforms such as Meta, Google Ads, Pinterest, and TikTok
- Oversee data feed management to ensure accurate and optimized product listings for Google Shopping and other platforms
- Analyze performance data to identify trends, insights, and opportunities to improve ROAS and CAC efficiency
- Collaborate with the Creative team to develop high-performing ad assets tailored to target audiences
- Stay ahead of industry trends, algorithm changes, and emerging platforms to maintain competitiveness in digital advertising

What is Required (Qualifications):
- Bachelor’s degree in a related field (e.g., Marketing, Communications, Business)
- Minimum of 2 years of experience managing paid advertising campaigns, preferably in eCommerce
- Hands-on experience with Meta Business Suite, Google Ads Manager, and other digital advertising platforms
- Direct experience executing and optimizing Google Search and Google Shopping campaigns
- Ability to interpret data and translate insights into actionable strategies

How to Stand Out (Preferred Qualifications):
- Familiarity with Shopify, GA4, or other eCommerce marketing tools
- Knowledge of performance marketing metrics, attribution models, and A/B testing
- Strong problem-solving skills and a proactive approach to campaign optimization

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