Purpose & Overall Relevance for the Organization:

The vast majority of consumer journeys start online – they like to browse, research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace. As a result, many of our wholesale accounts (partners) are going through their own digital transformations. They are investing in how they reach the consumer online, whilst a new breed of accounts in the form of pure players and eMarketplaces have emerged in our digital ecosystem with new business models to service and sell to our consumers. At adidas, we are redefining our digital presence in a way that will push the future of digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our brands. The Digital Partner Commerce (DPC) team is driving this evolution in digital wholesale and through new business models across our worldwide organization.

As Manager Hybrid Marketplace for the Emerging Markets Central (EMC) region, you will be responsible for driving profitable and sustainable market share growth through Digital Partner Channels as well as developing programs that will drive key sales levers. You will lead the operation and delivery of our adidas eMarketplace strategy, supporting the identification of key partners in the region, building the capabilities, commercial strategy and operating model to capitalize on the Marketplace opportunity and landing the project, and adidas, with impact in this new business channel. All of your work will be done in an agile, fast-paced, global organization and in close collaboration with local DPC partners. You will need to be tenacious, not take “no” for an answer, and be able to translate complex digital topics and operating models into simple actions and messages to drive impactful change.

Key Responsibilities:

• L ead the management and operation of the EMC eMarketplace function in adidas and act as the key point of contact both internally and externally on all eMarketplace strategic plans.
• Own and ensure seamless operation of adidas as a 3rd Party seller on eMarketplace partner platforms, achieving all KPIs relating to the execution of product cataloguing, SKU listing and maintenance, product availability and pricing.
• Act as the lead point of contact during new partner eMarketplace integration projects and project manage a diverse range of internal and external stakeholders achieving all timelines and project commitments through to delivery.
• Act as account manager and SPOC to eMarketpace customers selected to partner with. Support Senior Manager DPC in setting budgets & forecasts for digital partners, devise joint business plans, achieve Net Sales targets and develop account strategies for achieving brand objectives.
• Build and negotiate commission structures with digital partner accounts; frequently tracking performance against commercial KPIs.
• Execute commercial campaigns on partner platform sites, identifying ideal product range, analyzing margin impacts and ensuring performance tracking.
• Identify possible areas to improve sales of adidas products on our eMarketplace websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion.
• Pilot new initiatives together with our local Digital and Wholesale.com partners and manage all other stakeholders involved, taking ownership for successful pilot implementation.
• Work closely with global & market DPC Partner and Business Development team to screen recent Digital Wholesale innovations and trends for implementation feasibility and impact, piloting the most promising.
• Build a strong internal and external network including key players inside and outside of the industry to further advance adidas digital commerce knowledge and roadmap.
  

Knowledge, Skills and Abilities :

• Strong industry knowledge, eCom, eMarketplace, Pureplayers with strong cross functional experience across digital marketing and sales
• Commercial mindset and ability to identify and convert sales growth opportunities
• Excellent project management skills, ability to understand and implement strategy, including the ability to lead diverse teams of technical and non-technical roles and several projects simultaneously
• In depth understanding of local markets’ consumers, accounts, economic environment, and commercial needs
• Very good communication skills, comfortable presenting complex topics to senior stakeholders and convincing them to follow path of action
• Innovative mindset, encouraging change, taking personal ownership and can-do attitude
• Fluent English, both verbally and written

Key Relationships:

• Global & Market DPC
• Account Management Teams
• eCommerce
• Brand Activation
• Sales Finance
• Business units
• Diverse set of other roles and functions based on project needs

KPI’s

• Seller Platform Performance (Live SKUs, SKUs with Errors etc.)
• Net Sales
• Standard Margin
• Profitability
• OB Conversion
• SWB & MWB
• Range Efficiency
• Sell out

Requisite Education and Experience / Minimum Qualifications:

• University Degree subject or relevant to industry experience
• 6+ years of professional experience, with extensive experience in E-Commerce field (e.g. Pure players, eMarketplaces, Digital merchandising, Digital consumer experience and/or Digital Marketing)
• Knowledge of local and global E-Commerce landscape
• Proven sales experience ideally within the sport / retail sector