GTT is a leading networking and security-as-a-service provider for multinational organizations, connecting people and machines to data and applications — anywhere in the world. We serve thousands of organizations, bringing together the right people, partners and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges. Built on our top-ranked global Tier 1 network, the GTT Envision platform provides visibility, insights, orchestration and control, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where and how needed. Our portfolio includes SASE, SD-WAN, security, internet, voice and other connectivity options, complemented by a suite of professional services and exceptional sales and support teams in local markets around the globe. We partner with our customers to deliver Greater Technology Together. www.gtt.net.

Role Summary:

The Director, Analyst Relations & Influencer Marketing is a key member of the marketing leadership team and will provide analyst relations and influencer marketing leadership. The analyst relations leader must be a strategist and an orchestrator, ensuring that all relevant internal (executives, stakeholders and so on) and external (industry analysts) collaborate on and execute in alignment with the analyst relations strategy, as well as internal and external initiatives.

As the central point of contact for Analyst Relations and Influencer Marketing, this role focuses on informing and creating a positive impact on analysts as well as leading the effort to achieve the most positive ratings and reviews in analyst studies, and being an in-house expert on analyst perspectives as a resource for cross functional teams including Corporate Marketing, Product Management, Product Marketing and executive management. Key to this role is the development of strong relationships with key analysts and influencers who are influential in customer buying decisions.

Job Scope/Supervision:

The Director will partner with product, strategy, and sales operations teams. The role will work with systems on the development of the Data Lake and Tableau tool kits to support the needs of the business from a marketing and customer analytics perspective.

Collaborates with stakeholders on reporting and analytical requests using variety of tools to create and measure performance & impact of Marketing’s programs, channels & campaigns. Through data & insights, the role works with Marketing, product, and sales leaders to establish performance benchmarks, campaign targets & recommendations of where to target for greatest impact.

The role will also interact and support the CX team in the ongoing turning of our Predictive Analytics model.; develop Predictive Analytics models for retention and upsell programs. In the future, this role will hire and lead a team of analysts.

Duties and Responsibilities:

• Build and oversee the end-to-end execution of the analyst relations strategy, and corresponding programs and initiatives.
• Lead a team of Analyst Relations managers.
• Effective communication of vision, strategy, product direction, customer success and competitive position to all internal and external stakeholders .
• Develop and manage strong relationships and interactions with top-tier industry analysts.
• Develop and manage strong and trusted relationships with key subject matter experts across the full portfolio of offerings.
• Create and execute an Analyst Relations strategic plans including a steady cadence of analyst inquiries and briefings, and research reports to showcase the company's business and product strategy and innovations, as well as market leadership position.
• Consume, distill and communicate relevant analyst firm research including delivery of actionable recommendations to key internal stakeholders.
• Regularly assess the effectiveness of OpenText’s analyst relationships; develop strategies for on-boarding analysts new to the company and for increasing the strength of existing analyst relationships.
• Manage budget, contracts, tools, etc. for the function.
• Negotiate, secure, and manage contracts and related services ensuring they support both strategic and tactical, near term and future requirements. Ensure that contracted services are fully utilized.

Required Experience/Qualifications:

• Strong collaboration skills
• Project planning: capable of planning and managing components of projects to ensure deadlines are met
• Excellent communications and presentation skills with an ability to interpret analytical and technical content in an easy-to-understand manner
• Strong Microsoft Skills including word, ppt and project
• Ability to juggle multiple high-detail, deadline-sensitive projects, prioritize and meet deadlines.
• Ability to work in a team environment, but also work effectively with all cross-organizational functions.
• High energy, enthusiastic team-player.
• Superior verbal and written communication skills. Disciplined, tenacious, and highly responsive, with a focus on timely, relevant, and appropriate communication.
• Listen keenly to both validate existing hypotheses and uncover new insights.
• Distill complex topics into actionable feedback.
• Proven clear and effective communication with technical and business leaders at all levels within the analyst community and internally across product, product marketing, and sales organizations.
• Excellent negotiation, facilitation, and diplomatic skills, naturally intuitive and sensitive in dealing with individual personalities. Excellent interpersonal skills, including a proven ability to develop and maintain relationships with external influencers as well as C-level executives.
• Understand how to build and maintain relationships with key influencers, leading industry analysts, and analyst firms.
• Significant experience working with and presenting to senior executives
• Experience negotiating contracts with analyst firms
• Self-starter with a high degree of confidence, aptitude, and self-motivation.
• Strong skills at managing multiple projects concurrently with minimal supervision.
• Education – bachelor’s degree required. MBA is an asset.
• 10+ years in analyst relations with B2B technology experience.
• A minimum of five years in marketing, strategy or communications roles in enterprise technology and/or service providers preferred.

Core Competencies

• Planning: Tactical, Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Oral Communications: Knowledge of oral communications issues; ability to express oneself and communicate with others verbally and appropriately.
• Advertising: Knowledge of the strategies and operations used to advertise an organization's products and services; ability to develop and implement these within the marketplace.
• Content Marketing: Knowledge of content marketing processes and techniques; ability to create, edit and update content on various platforms, websites and publications to ensure its quality and consistency in marketing programs/events.
• Digital Marketing: Knowledge of processes, techniques and platform of digital marketing; ability to implement or manage digital marketing programs.
• Lead Generation: Knowledge of principles, approaches and tools used in generating leads; ability to develop, deploy and implement lead generation program.
• Market Research: Knowledge of market research; ability to collect, collate and analyze information about existing or potential markets and market needs.
• Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

Universal Competencies

• Continuous Improvement: Knowledge of transformation initiatives to drive fundamental changes, enhance responsiveness and efficiency to core business practices. Ability to drive cultural changes from best effort to results oriented.
• Customer First (Customer Facing): Knowledge of customer interactions, creating a culture of accountability, collaboration and partnership. Ability to build an environment supporting customer value creation at every level.
• Operational Excellence: Understanding the system-driven processes for consistency and scalability. Ability to re-focus processes and systems from integration activity to maximizing a positive customer impact and anticipating future trends.

EEO Statement

GTT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GTT complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

GTT expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GTT’s employees to perform their job duties may result in discipline up to and including discharge.