Director, Digital Marketing

Purpose:

Take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. Work closely with different teams (specifically our IT) to ensure consistency through all digital marketing channels. Provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, drive all digital marketing investment efforts to achieve our business objectives – Revenue / LTV (Retention) / CAC.

Duties and Responsibilities:

• Build our digital marketing roadmap.
• Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.
• Measure ROI and KPIs and prepare the budget.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Oversee our social media accounts.
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segments.
• Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies.
• Motivate the digital marketing team to achieve goals.
• Monitor competition and provide ideas to stand out.
• Stay up to date with digital technology developments.
• Perform other duties as assigned.

Experience/Qualifications:

• Proven work experience as a Digital marketing director
• Demonstrable experience in designing and implementing successful digital marketing campaigns.
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills.

Education:

• Bachelor’s degree in Marketing, Digital technologies or a relevant field