Position Description:

The Director of Digital Marketing at P.F. Chang's is responsible for developing and executing industry-leading strategies to drive growth and engagement through digital media and loyalty channels. This role will play a crucial part in transforming the way P.F. Chang's connects with its customer base, using data-backed insights and innovative marketing tactics to achieve business objectives.

Principal Duties & Responsibilities:

• Develop and execute industry-leading strategy and execution of digital channel marketing, including SEO/SEM, digital media, retargeting, content distribution, proximity/local marketing, and mobile. Define key metrics and measurements of success, monitoring for effective and efficient delivery/ROI. Establish and foster synergistic relationships with key digital partners.
• Lead the strategy, development, and execution of omni-channel email marketing and loyalty initiatives to optimize acquisition, retention, win-back, and personalization strategies. Oversee the development, execution, and analysis of campaigns, including promotional management and communication, database segmentation, behavior-based, and triggered messaging, and performance analysis.
• Oversee the innovative use of technology to enhance communication, brand reputation, brand experience, and drive action in support of business objectives. Lead the development of overall best-in-class online strategies and content management of all P.F. Chang’s digital assets (website, mobile apps, microsites, SEO, etc.) to deliver a seamless customer experience.
• Use data-backed measurement and analysis to constantly test, refine, and scale campaigns to increase loyalty enrollment, online transactions, and total restaurant sales.
• Manage the relationship with external Ecommerce and loyalty partners to ensure goals and objectives are met and teams are working effectively together to drive growth.
• Provide guidance to the executive team and board of directors on strategy and vision for future development of P.F. Chang’s digital ecosystem.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field (Master's degree preferred).
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of successful digital marketing campaigns, driving business growth and engagement.
• Strong analytical skills and experience with data-driven decision-making.
• Experience leading a team of employees with the skills to foster decision-making, coaching, mentoring, and development.
• Passion and experience for building best-in-class customer experiences and driving customer loyalty.
• Strong understanding of database and segmentation marketing.
• Strong analytical skills and ability to interpret and communicate key findings to executive team in a clear and concise manner.
• Experience growing an online sales channel with clear revenue targets and or goals.
• Experience working across cross-functional teams including Creative, Brand, IT, Finance, Operations and Training, as well as agency/vendors/consultants.
• Experience in hospitality, retail, or restaurant industries is preferred.

Working Conditions:

• Work is performed both virtually from home office and in an office setting
• Position is full-time, with significant team interaction, requiring regular and predictable attendance
• Must be able to accurately and effectively communicate to the board of directors, Leadership team and with other peers/team members
• Must be able to travel moderately