We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Job Description

The opportunity

The Director of Marketing, Global Social and SEO will be responsible for supporting channels and programs that build the MIM brand in key global markets across our businesses. The successful candidate will lead strategy development and execution for branded social media and digital properties, digital employee advocacy programs, SEO and global brand content marketing. The successful candidate will be tasked with increasing brand awareness/ consideration and shifting brand perception with target audiences across consumer and intermediary channels. Working closely with Performance Marketing, Corporate Communications, Customer Experience, and Digital and Brand leadership, the Director, Global Digital Marketing will lead a data-driven, strategically-focused team tasked with building a global brand backed by a commitment to exceptional digital experiences.

Responsibilities

• Collaborate with marketing leadership, corporate brand team, editorial and agency partners to develop channel and program strategy for Manulife Investment Management that will resonate with target audiences in support of business goals.
• Lead the evolution and growth of the Manulife Investment Management global brand on owned channels as we reposition for existing and new clients, as well as Intermediaries (across Retail, Retirement and Institutional audiences)
• Through the intersection of social and SEO, drive full-funnel results, ensuring a measurement-based approach to achieving objectives and driving quality leads through data and client insights.
• Collaborate with internal and external creative and media teams to develop breakthrough content and messaging.
• Report on monthly, quarterly brand and program metrics.

Lead Employee Enablement Programs

• Manage the MIM Social For Business programs for client-facing, registered employees across North America
• Manage partner vendors and platforms in support of employee enablement programs, including RFP processes, billing and contract management.
• Develop and launch employee brand ambassador program, enabling MIM employees to engage with and help us build our global brand using personal social media channels.
• Develop and evolve policy and process guidelines and documentation in support of business continuity, efficiency and governance as it pertains to branded channels and properties.

SEO

• Lead a team of organic SEO specialists in the on-page optimization, technical auditing, outreach and link building of MIM global branded websites.
• Conduct competitor and keyword research in order to optimize editorial creation and publishing.
• Report on organic performance providing regular reports and insights to key collaborators.
• Work closely with Performance Marketing on landing page optimizations, builds and SEM performance optimizations, driving quality leads for our business.
• Experience in SemRush, BrightEdge AI tools, GA4, Google Optimize, URL Profiler, etc.
• Proficiency with technical aspects of SEO, including HTML, CSS, JavaScript, keyword analysis, CMS, content optimization, URL structures, page markup & schemas, search engine spiders, indexes and algorithms, website session management, tag management, etc.

How will you create impact?

Manulife Investment Management (MIM) is a key area of growth for Manulife Financial Corporation (MFC). It consists of three direct and intermediated customer segments: Retail, Retirement and Institutional across the US, Canada, Europe, and Asia. This role will directly support the global brand growth of Manulife Investment Management.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Ability to think strategically, but act tactically
• Inspire change and lead transformative brand programs for both employees and end clients
• Ability to prioritize and communicate effectively within a global, highly-matrixed organization
• Ability to collaborate and use impact & influence skills across segments/regions
• Ability to lead a high-performing, global team capable of exceptional delivery on our brand and business goals

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all collaborators and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact recruitment@manulife.com .

The annual base salary for this role is listed below.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.