As a member of the E-commerce team, reporting directly to the Global Director of E-commerce and Omnichannel, you will be responsible for implementing ALAÏA's e-merchandising strategy.
Your primary goal will be to enhance the online assortment, optimize the customer journey, and boost the performance of the product categories.

E-MERCHANDISING
- Develop seasonal e-merchandising strategies and define weekly content plans in collaboration with the Image team.
- Oversee product launches according to the commercial calendar.
- Manage daily e-VM on maison-alaia.com using the dedicated Back Office and CMS.
- Ensure the completeness and quality of the master data catalog for accurate product launches across regions.
- Maintain regular and high-quality communication with the RTW and ACC teams to optimize and enhance the catalog.
- Oversee the translation and proofreading process for product descriptions.
- Update e-merchandising guidelines to optimize performance while maintaining the Maison’s image positioning.
- Actively participate in E-commerce buying sessions.
- Coordinate and supervise catalog shoots with the Image, Product, and Studio departments.

MONITORING & REPORTING
- Flag re-order requirements (seasonal and permanent), optimize transfers, and monitor stock coverage with the support of Retail Merch department.
- Monitor sales reports (weekly/monthly): sell-through by category and SKU, best/slow movers, return rates, search inquiries, restock needs, and stockouts.
- Conduct benchmarks and monitor luxury market best practices.

DIGITAL MARKETING & SEO
- Assist in creating a 360° digital marketing calendar aligned with delivery groups and purchasing cycles.
- Contribute to SEO optimization (catalog) and ensure editorial coherence between SEO and SEA.

PROFIL
- 5 years of experience in a similar role within a luxury brand.
- Fluency in English and French.
- Comprehensive knowledge of the E-commerce ecosystem; omnichannel experience is a plus.
- Organized, meticulous, curious, autonomous, with strong writing and interpersonal skills.
- Process- and problem-solving-oriented.
- Proficiency in MS Office, Google Analytics, JIRA, Adobe Suite, and WordPress is essential.