Who We Are

Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 30 years and 318 patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?"

Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 45 countries. We are industry leaders in design and innovation with over 140 international product and brand design awards in the past 5 years and growing! Munchkin has a world-class portfolio of over 318 patents and has recently averaged over 20 new patents per year.

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation.

After 30 years of being a leader in the baby industry, Munchkin is growing up and expanding our business reach to even more consumers with the launch of Curio, a highly curated line of home products inspired by curiosity.

There is no better time than now to join Munchkin as we embark on our next and biggest growth journey moving us into technology focused, higher valued products, and household consumer goods. Munchkin is growing up and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What You’ll Do

As Ecommerce Content Manager, you will take responsibility for the content optimization across our key online channels with primary responsibility on Munchkin.co.uk and Amazon.

The Ecommerce Content Manager will work cross-functionally with other teams to develop and execute key merchandising initiatives, strategies, and business priorities. You will have experience working in marketing content creation; copywriting, SEO, imagery / photography, video, Amazon A+ pages, with sufficient knowledge of data management, CMS, or similar system & processes. You will have proven experience cooperating / driving external agencies and internal teams alongside having SEO content optimization knowledge, mainly on Google and Amazon.

Your role is to manage the site from functionality to optimisation, product performance and customer experience to capture, target and convert customers.

Essential Duties and Key Responsibilities:

• Responsible for design, implementation of the product content creation standards (copy, imagery, video, etc); SEO optimized towards search engines; primarily Google and Amazon
• Collaborate with internal teams, as well as independently managing agencies to deliver best-in-class digital shelf execution: a) product content creation: including copywriters, translations, SEO, rendering, photography, video, etc, and b) product content syndication, as required
• Responsible for all digital shelf merchandising across Amazon, D2C and other online pureplayers either via 1P/Retail or 3rd party
• Ppload of all new product, image and video upload, brand store development, content/SEO creation on product detail page
• Establish an SEO strategy to increase organic search traffic and work with cross-functional partners to execute
• Develop online content to maximise Google visibility for Google snippets function
• Identify and track KPIs, utilize data-driven analysis and collaborate with cross-functional partners to inform decision-making processes and actionable reports
• Work closely with the E-Commerce team to ensure the successful coordination and launch of new and refreshed products
• Manage the merchandising calendar to schedule website content updates and organize support for digital marketing efforts; oversee planning of calendar, working with cross functional teams to ensure deliverables are on schedule
• Work with the US Direct to Consumer team to optimize the customer journey including creating strategy for acquisition, conversion, retention and boosting AOV
• Work with the Paid Performance Manager to monitor key KPIs and customer insights to drive ecommerce performance and strategy
• Identify opportunities for optimization of site search, product data, product sorting, category filters/facets, product recommendations, up-sells/cross-sells, category-product taxonomy, the post-purchase experience, and content strategies for SEO
• Proactively escalate any website issues and assist in logging/scoping out JIRA tickets
• Stay up-to-date with best practices, solutions and strategies for web merchandising, ecommerce operations, and SEO
• Perform quality assurance to ensure accuracy of product data and promotional content, as well as taking responsibility for correcting and facilitating any fixes
• Other duties may be assigned

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Munchkin Innovation - Embraces and champions new and innovative ideas and processes that will improve efficiency and increase profits and encourages others to do likewise. Displays original thinking and creativity. Meets challenges with resourcefulness and comes up with solutions to barriers. Develops innovative processes and ideas in alignment with the Munchkin Standard of Excellence and Innovation.
• Customer Focus - Personally demonstrates that external (or internal) customers are a high priority. Identifies customer needs and expectations and responds to them in a timely and effective manner. Anticipates and prevents delays or other things that can adversely affect the customer. Keeps customers informed about the status of pending actions and inquiries about customer satisfaction with products or services.
• Selling Skills - Demonstrates strong selling skills by ability to prospect and qualify leads, identify customer needs, translate features to benefits, deliver effective demos, negotiate, and close sales. This contrasts with individuals who are unsuccessful at prospecting or qualifying leads, who neglect to identify customer needs, who have been unable to translate features to benefits, who conduct ineffective demos, and/or who miss opportunities to negotiate or otherwise do what else is necessary to close an adequate number of sales.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs. Able to read and interpret written information.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position.
• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

Bring It!

• • BA or BS degree in Marketing, Business, or related field
  • Minimum 2 years of experience on Amazon or other significant online retailer
  • Minimum 4 years experience working in digital content marketing in consumer products industry
  • Demonstrated experience for for best-in-class online copy, imagery, design and UX
  • Understanding of web templates and content management systems
  • Familiar with digital marketing/social media tools and understanding of digital terminology
  • Demonstrates strong logical, quantitative analysis and problem-solving skills
  • Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
  • D2C site management a plus
  • Knowledge of HTML/CSS and Adobe Photoshop is beneficial
  • Strong Excel skills are beneficial
  • Experience with Magento 2 or similar ecommerce platform is beneficial
  • Team-oriented with ability to collaborate with partners across functions and levels

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes supplemental health coverage, generous employer-matched pension, bonuses, opportunities to earn equity, and much more. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

We offer work-life balance benefits such as paid maternity and paternity leave, hybrid work schedules, and annual weeklong global office closures giving our people a chance to recharge!

To learn more, visit us at www.munchkin.com.

Munchkin embraces diversity and is proud to be an equal opportunity employer.

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