Position: Editorial and content strategy team: Senior manager high tech, services, and supply chain
Location: Remote
Duration: 11 Months
Bill rate: $40 W2 / $48 C2C
Interview: 1 G Manager round, 1 Written assessment , 1 Client interview.

Genpact is changing. While were known for our ability to transform processes for complex, global organizations, we are building our profile as experts in digital transformation. Were getting great feedback, but need help creating content strategies that make sure our clients and prospects see us as thought leaders in the industries and areas we care about.
Were looking for a brand journalist. Someone who can help shape our stories and build content that shares the messages we want to be known for.
We build integrated campaigns using articles, case studies, research reports, blogs and social posts, and more that tell a joined-up compelling story. Our content must reflect the needs of our core audiences, strengthen their perception of Genpact, and encourage them to get in touch.
If youre a skilled content strategist and creator looking to join the editorial and content team in a tight-knit marketing function, get in touch.
Theres a lot to do. We hope you can help us:
Build a strategy and plan
o Working with our integrated marketing leads, portfolio marketing leads, and subject-matter experts (SMEs), build and manage the content strategy and editorial calendar that support the go-to-market plans for our high tech and services team (services includes media, publishing, and entertainment)
o Define the themes for our high tech and services team and our supply chain practice in line with Genpacts overarching messaging framework
o Lead by example in upholding our tone of voice and writing style. Help train the business in our style of communication
Create engaging content
o Execute your editorial calendar with portfolio marketing, Genpact Studios, integrated marketing, and communications teams:
Write and/or manage thought leadership with third parties, external writers, editors, and designers
Edit contributions from the business to reflect Genpact messaging and tone of voice written, presentations, etc
Script, storyboard, and work with agencies to create animations/talking head/manifesto videos. Storyboard and work with designers on infographics and interactive content
Create copy for integrated marketing campaigns, including email copy, social media posts, digital ads, and event abstracts/presentations
Provide messaging, content, and discussion points for events
Find stories and strong messages from survey data/secondary research to turn into thought leadership
Ensure compliance with brand, tone of voice, writing style, and messaging
Repurpose existing content to engage different target audiences
Support sales enablement activities
Analyze and act
o Review and act on content performance data to improve future thought leadership and achieve greater engagement with our target audiences

We need you to have:
Excellent command of English, strong writing skills, and experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
Experience of working in marketing teams and with content marketing. The ability to plan and create content that builds awareness or generates demand (including outbound, inbound, events, sales enablement, etc)
A good understanding of the high tech and services sectors, and how supply chains function, and the ability to quickly pick up new subject areas to reflect the changing needs of our business and clients. Ideally a solid grasp of business processes and the role of digital transformation
Experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
An expert in writing and editing content for senior audiences using multiple sources (interviews, research, presentations, etc)
Knowledge of engaging content formats. Interactive content in particular
Good stakeholder management, especially with senior business partners and clients, and collaboration skills across a global marketing team
Strong copywriting skills, for email campaigns, webpages/landing pages, brochures, social media
Robust editing skills to turn content written by the business/subject-matter experts into quality thought leadership
Ability to demonstrate the value and impact of content marketing/engagement through metrics
Skilled in storyboarding and editing visual content like videos, infographics, presentations, etc.
Ability to research and gather reliable data and information to use in content
Inquisitive, analytical (data-driven), logical, structured and self-accountable
Intellectually curious, creative, and market oriented
Strong project management and coordination skills
Ability to communicate effectively across cultures
Attention to detail

And any of the below would be great too:
Knowledge of SEO, writing for SEO, and writing paid search ads
Proficient in using social and online channels for promoting thought leadership, Genpact, and our SMEs
Experience in engaging the sales force to use and promote content






Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.