Overview

Salem Web Network (SWN) is seeking a full-time Email Marketing Coordinator/Specialist to join our team and to work either remotely or hybrid out of our downtown Richmond, VA office. SWN is a division of Salem Media Group, the nation's largest Christian media company.

We are looking for a highly motivated individual with a self-starter attitude who is willing to take initiative and is excited to support our growing email marketing efforts. Our ideal candidate will have a strong attention to detail, be adaptable, a natural problem-solver, and thrive in the ever-changing marketing world. This is a unique position that requires self-motivation, organization, flexibility, and collaboration while maintaining multiple priorities in a fast-paced setting.

The Email Marketing Coordinator/Specialist will work alongside the team to monetize email subscribers through direct email of advertising client promotional offers and other opportunities to engage with email subscribers. Responsibilities will include working to ensure consistent delivery of email campaigns and adherence to email marketing best practices; reporting and analysis, and helping with additional marketing related projects.

Responsibilities

• Execute email campaigns from setup, segmentation, testing, and deployment for our brands and client promotional campaigns
• Work to ensure consistent delivery of email publications and promotional emails, on time and error free
• Manage email availability and schedule for advertising partner campaigns
• Monitor and respond to customer service and email subscriber inquiries
• Understand and analyze email performance metrics and develop and maintain basic reports.
• Report on email performance and brings data-driven insights and actionable recommendations to the marketing team
• Keep up to date with and adherence to email marketing best practices
• Help with additional email and marketing-related tasks and projects as needed
• Regular and predictable attendance

Qualifications

• Bachelor's Degree, preferably in Marketing & Advertising, Digital Marketing, or Business
• Previous email marketing experience (minimum of 1 year)
• Strong understanding and ability to write and troubleshoot email HTML and CSS coding
• Previous experience analyzing engagement data and making informed data driven decisions (minimum 1 year)
• Working knowledge of email marketing engagement strategies, audience segmentation, drag and drop email builders, email service providers, and customer relationship management platforms (SWN's ESP and CRM is Zeta Marketing Platform)
• Knowledgeable and skilled in analyzing data including proficiency in Excel/Google Sheets
• Exceptional written, verbal and interpersonal communication skills
• Highly organized, detail-oriented, with an aptitude for strategic thinking and problem solving
• Strong sense of ownership of their area of responsibility
• Ability to effectively prioritize multiple tasks and work efficiently to meet deadlines
• Ability to work in a fast-paced environment independently with minimum direction while also contributing as part of a team and collaborating with members of other teams

Preferences for this position include:

• Advanced understanding and working knowledge of HTML and CSS
• Experience with Google Analytics
• Browser push and SMS marketing experience
• Experience in graphic design concept creation and implementation, adhering to best practices from both a design and marketing aspect
• Strong, conversational understanding of Evangelical Christian culture and the topics, issues and personalities shaping it, as well as familiarity with our Christian audience's interests, behavior and values

Benefits

• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• 401k retirement plan
• Paid holidays and vacation time

EEO Statement

Come see how Salem is DIFFERENT and why we've been certified as a "Great Place To Work" and as a "Best and Brightest" equal opportunity employer.

#LI-SR1 #marketing #digital #email #SMS #remote

Compensation

$20.00-26.00 hour