LifeWay Christian Resources

Email Marketing Specialist | Remote


PayCompetitive
LocationRemote
Employment typeFull-Time

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  • Job Description

      Req#: 26591
      Employer Industry: Faith-Based Marketing

      Why consider this job opportunity:
      - Opportunity for career advancement and growth within the organization
      - Flexible remote work options with autonomy in work hours
      - Comprehensive benefits package including healthcare, vacation, and 401(k) plan
      - Supportive work culture focused on mission-driven values
      - Occasional travel to Nashville for in-person team gatherings

      What to Expect (Job Responsibilities):
      - Manage the entire email development process from gathering requirements to post-launch analysis
      - Utilize HTML and CSS to create responsive and visually appealing email communications
      - Conduct post-campaign analysis of key performance indicators (KPIs) and provide optimization recommendations
      - Develop and execute A/B tests and strategies based on behavioral insights
      - Collaborate with technology partners to troubleshoot Salesforce Marketing Cloud functionality issues

      What is Required (Qualifications):
      - Bachelor's degree in Marketing, Communications, or a similar field
      - Minimum of 4 years of experience with Salesforce Marketing Cloud, including journey creation and management
      - At least 2 years of experience with Salesforce Sales Cloud, including managing Campaigns
      - Advanced understanding of Salesforce Marketing Cloud, including Journey Builder and Data Extensions
      - Proven problem-solving skills and strong organizational abilities

      How to Stand Out (Preferred Qualifications):
      - Experience with direct mail integration and social media/customer service integration within Salesforce Sales Cloud
      - Familiarity with internet and email technologies and protocols
      - Ability to share email marketing knowledge and trends with the team

      #FaithBasedMarketing #EmailMarketing #RemoteWork #CareerGrowth #SalesforceMarketingCloud

      We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
  • About the company

      LifeWay Christian Resources, based in Nashville, Tennessee, is the publishing and distribution division of the Southern Baptist Convention and provider of church business services.