LifeWay Christian Resources

Email Marketing Specialist | Remote


PayCompetitive
LocationRemote
Employment typeFull-Time

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  • Job Description

      Req#: 26684
      Employer Industry: Faith-Based Marketing

      Why consider this job opportunity:
      - Comprehensive benefits package including healthcare, vacation and sick time, holiday pay, and 401(k) plan
      - Opportunity for career advancement and growth within the organization
      - Work remotely with flexible hours and the support of a strong Work from Anywhere (WFA) culture
      - Equipment and resources provided for a productive and ergonomic workspace
      - Chance to contribute to a meaningful mission focused on serving the church and community

      What to Expect (Job Responsibilities):
      - Manage the entire email development process from requirements gathering to post-launch analysis
      - Utilize HTML and CSS to create responsive and visually appealing email communications
      - Conduct post-campaign analysis of key performance indicators (KPIs) and provide optimization recommendations
      - Develop and execute A/B tests and segmentation strategies to improve email performance
      - Collaborate with technology partners to troubleshoot issues within Salesforce Marketing Cloud

      What is Required (Qualifications):
      - Bachelor's degree in Marketing, Communications, or a related field
      - 4+ years of experience with Salesforce Marketing Cloud, including journey creation and management
      - Advanced understanding of Salesforce Marketing Cloud features such as Journey Builder and Data Extensions
      - Proven problem-solving skills with experience managing complex projects
      - Excellent written and oral presentation skills, with experience interacting with senior-level executives

      How to Stand Out (Preferred Qualifications):
      - Experience with Salesforce Sales Cloud and managing Campaigns
      - Familiarity with direct mail integration and social media/customer service integration within Salesforce
      - Knowledge of internet and email technologies and protocols
      - Ability to teach and share email marketing knowledge with the team

      #FaithBasedMarketing #EmailMarketing #RemoteWork #CareerGrowth #SalesforceMarketingCloud

      We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.
      We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
  • About the company

      LifeWay Christian Resources, based in Nashville, Tennessee, is the publishing and distribution division of the Southern Baptist Convention and provider of church business services.