Overview PepsiCo is seeking a dynamic, highly collaborative, and creative marketer with a passion for partnership marketing across the traditional Entertainment industry. The ideal candidate will have experience in partnership marketing – including working with talent/agencies, contract negotiation, and communication marketing (advertising, creative development, or PR) – along with experience working within traditional entertainment. She/he must be a consumer-centric marketer who has strong executional skills, can effectively collaborate with and manage cross functional and agency partners, and thrives within a fast-paced environment. The role sits on the PepsiCo Sports & Entertainment team and will oversee partnerships across the Celebrity, Music and Influencer space. As a member of the Entertainment+ team, the role will be responsible for working across the Pepsi Beverage North America portfolio to identify, negotiate and manage partnerships across the entertainment industry on behalf of our brands. This role will require a candidate who has flexibility in their role to manage multiple active workstreams and can operate as an owner of their function while leading a strategic point of view across the portfolio. Responsibilities Responsible for helping co-create standardized processes, consultancy, and recommendations for new partnership verticals/spaces/collaborations. Develop and oversee new creator/influencer strategy and strategic partnerships across CSD/Energy/Gatorade portfolio. Collaborate with multiple individual brand teams across the PBNA portfolio of products – including MTN DEW, Gatorade, Rockstar Energy, and more. Develop strategic recommendations and lead partnerships from the ideation phase through execution of contracts and deliverables. Compensation and Benefits The expected compensation range for this position is between $98,700 - $165,150 based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting actual starting salary. Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications BA required Minimum of 5-7 years prior marketing experience in marketing and/or entertainment industry (brand and/or agency) Demonstrate work experience and expertise in entertainment marketing Deep passion for entertainment and/or influencer content and developing ideas that drive connection with consumers Proven ability to effectively collaborate, communicate, and influence internal and external teams This position is limited to persons with indefinite right to work in the United States EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the availableEEO is the Law&EEO is the Law Supplementdocuments. ViewPepsiCo EEO Policy. Please view ourPay Transparency Statement
BA required Minimum of 5-7 years prior marketing experience in marketing and/or entertainment industry (brand and/or agency) Demonstrate work experience and expertise in entertainment marketing Deep passion for entertainment and/or influencer content and developing ideas that drive connection with consumers Proven ability to effectively collaborate, communicate, and influence internal and external teams This position is limited to persons with indefinite right to work in the United States
Responsible for helping co-create standardized processes, consultancy, and recommendations for new partnership verticals/spaces/collaborations. Develop and oversee new creator/influencer strategy and strategic partnerships across CSD/Energy/Gatorade portfolio. Collaborate with multiple individual brand teams across the PBNA portfolio of products – including MTN DEW, Gatorade, Rockstar Energy, and more. Develop strategic recommendations and lead partnerships from the ideation phase through execution of contracts and deliverables. Compensation and Benefits The expected compensation range for this position is between $98,700 - $165,150 based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting actual starting salary. Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.