Your Role and Responsibilities

The event strategist is responsible for the complete execution and success of the IBM events. They create experiential client engagements and partner closely with agency partners to bring these plans to life. They are responsible for understanding the Global Event Process including event marketing tools. They collaborate closely with squad team members and sales teams to develop an optimized event plan.
Responsible for event planning & execution - Lead annualize global event planning and consistent design/delivery to build and generate pipeline

- Own and optimize events to meet business objectives based on stakeholder feedback
- Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads to define objectives, target audience, develop plan including requirements for associated ABM/targeted audience actions)
- Designs individual event attendee experience within the client journey based on standard event kits
- Ensures sales alignment and events execution (with field marketing)
- Manages post event outcomes and performance with relevant stakeholders (i,e., field marketing)
- Handle end to end process and tools: Including EMB entry, logo licenses, cteba, data privacy, edit upload and debrief for core team events
- Ensures all legal, compliance, finance, and other required processes efficiently completed

Skills:
• Environment: Professional knowledge related to function and its process
• Communication / Negotiation: Advises other professionals. Effectively utilizes group dynamics. Negotiates to define approaches and goals.
• Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work on different projects within the business environment. Analyzes situations and implements solutions or develops new systems elements, procedures or processes.
• Impact on Business: Accountable for results and for activities and or projects involving multi-functional teams. Regularly participates in overall functional program planning. And demonstrates discretion and independent judgment in matters of significance to IBM.
• Contribution / Leadership: Provides ongoing guidance to lead professional work teams. Understands functional mission and vision. Utilizes expertise to directly influence people outside function. Defines and decides objectives within specified projects.

This is a Hybrid role, attendance to the office will be required only 3 times peer week. BID

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Required Technical and Professional Expertise

• Bachelor's degree in Marketing, Communication, Business Administration or equivalent experience.
• Four (4) years or more experience in marketing or related role
• Two (2) years or more experience in event marketing
• Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred
• Ability to think strategically and to manage resources (time and budget) to achieve objectives
• Guides functional objectives or technologies, provides leadership
• Ability to manage multiple projects at the same time
• Strong project management and organizational skills, including attention to detail
• High energy, independent worker, self-starter, resourceful, and problem-solver
• Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
• Provides advice and guidance to other professionals
• Passionate about developing client advocates around IBM’s product portfolio

Preferred Technical and Professional Experience

• Master's degree in a related field, preferred
• Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred

Required Education

Bachelor's Degree

Preferred Education

Master's Degree

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Wonder if IBM is the one for you?

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Other Relevant Job Details

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Country/Region

Romania

State / Province

București

City / Township / Village

Bucharest

IBM Business Group

CHQ/OTH

Primary job category

Marketing, Comms & CSR

Secondary Job Category

Client & Ecosystem Engagement

Role ( Job Role )

Event & Experience Marketing Professional

Employment Type

Full-Time

Contract type

Regular

Early Professional Track

Not Applicable - Professional Hire

Position Type

Professional

Travel Required

Up to 20% or 1 day a week

Company

(0112) IBM Romania Srl

Is this role a commissionable/sales incentive based position?

No

ERBP

Yes

Referral Promo Code

BCRMCC_23

Company Label

IBM