Bristol-Myers Squibb

Executive Director, Marketing, HCP Lead, US milvexian


PayCompetitive
LocationPrinceton/New Jersey
Employment typeFull-Time

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  • Job Description

      Req#: R1591018

      Working with Us
      Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

      Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

      Position Summary

      This position will play a central role in bringing milvexian to the US market. A skilled leader and accomplished marketer with customer focus is needed to lead the US HCP Team for milvexian, across all indications (Atrial Fibrillation (AF), Acute Coronary Syndrome (ACS) and Secondary Stroke Prevention (SSP)). The US HCP Lead will be responsible for driving launch preparation, commercialization planning and execution of milvexian, and ultimately brand performance upon launch. This position will report to the Vice President, US Brand Lead, milvexian.

      Key Responsibilities

      • Lead US GTM strategic & tactical plan for milvexian for ACS, AF and SSP indications – ensuring strategic choices aligned to Marketing and Launch Excellence frameworks, and close partnership with matrix partners, Global and J&J Alliance partners

      • Support GTM Commercialization Model development for launch, ensuring best in class field team deployment, with connectivity to brand and launch strategy

      • Build the HCP marketing team for the milvexian launch, attracting, retaining and developing top talent

      • Manage HCP operating expense decisions to ensure proper resource utilization across A&P spend and operating expense management.

      • Lead the AOR relationship, including vendor assessment, ensuring the marketing team is closely managing the budget, through coaching, reconciliation and quarterly AOR/Brand Planning Meetings

      • Foster strong collaborative working relationships with external and internal customers

      • Partner with Medical Affairs and MLR Advisors to determine a path forward for launch messaging platform and professional pieces

      • In collaboration with Market Access organization, develop and implement comprehensive access strategy plan, consistent with brand strategy and inclusive of payer access and patient services model.

      • Support top-line forecasting and projection for all indications in conjunction with the Business Insights & Analytics team

      • Partner with WCE team to optimize Marketing Mix & Channel selection and deliver on new commercial model capabilities

      • Lead and mentor milvexian matrix team to communicate performance and strategy presentations to Leadership Teams

      • Provide commercial input to optimize milvexian US Prescribing Information


      Qualifications & Experience

      • Minimum 10 years pharmaceutical brand marketing or relevant biopharmaceutical experience required

      • Minimum 3 years of experience managing and developing direct reports and leading high performing teams

      • Depth and breadth of marketing experience in US or other markets with a track record of performance; experience taking complex scientific data and simplifying story

      • Prior Health Care Practitioner marketing experience with demonstrated expertise in customer focus, insight mining, message development and marketing analytics.

      • Experience with multi-channel marketing execution is preferred

      • Ability to rapidly adapt and execute plans in fast paced environment

      • Strong leadership skills to lead/contribute to the overall strategic planning and execution of key deliverables

      • Proven track record of effectively and efficiently driving performance within a matrix organization with strong organizational, interpersonal, communication skills and executive collaboration required.

      • Ability to develop and manage strong customer relationships

      • Demonstrate the capacity to grow, develop and learn from experiences

      • BA/BS required with MBA or advanced degree preferred

      • Launch experience and CV experience preferred but not required

      #LI-HYBRID

      If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

      Uniquely Interesting Work, Life-changing Careers
      With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

      On-site Protocol

      BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

      Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

      BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement.

      BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

      BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

      If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

      Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

  • About the company

      BMS' primary R&D sites are located in Lawrence, New Jersey, New Brunswick, New Jersey, and Redwood City, California; with other sites in Devens and Cambridge, Massachusetts, East Syracuse, New York, Braine-l'Alleud, Belgium, Tokyo, Japan, Bangalore, In...