Bioworld Merchandising is a leading design and distribution company of licensed and private label apparel, headwear & accessories to all retails channels. We collaborate with some of the most widely recognized brand and retail partners in the world. We are seeking skilled candidates who are excited to join this amazing team!

We Believe in Great Brands: Our goal is to translate the brand story into product that is as innovative and distinctive as the brand itself.
Creative Culture: Our team brings to our brand partners a unique mix of creative product design paired with merchandising expertise. We believe innovation comes from a diversity of creative ideas.
We are the Market: Our team believes in full immersion to gain insight into retail markets, contemporary culture and consumer reaction.

We are currently seeking Facebook & Google Ads Manager to join our team of outstanding employees!

We’ve got no shortage of ideas, relationships, or ambitious team members. We’re now looking for a Facebook & Google Ads Manager who is responsible for customer acquisition and growth strategies that drive sales and lower acquisition costs for our suite of direct to consumer brands. Ideally, this person is passionate about pop-culture and really geeks out about acronyms like CAC, LTV, SEO, SEM, PPC, ROAS, CVR, etc.

*This position will report out of our Irving, TX location - we ask employees to work from the office a minimum of three (3) days a week, with the option to work from home the other two (2).

Responsibilities

• Define and lead the growth strategy for direct-to-consumer brands
• Plan, build, and optimize campaigns across paid marketing channels
• Manage and optimize monthly, quarterly, and annual marketing spend and testing plans to achieve acquisition and revenue metrics within budget
• You’re excited about having a blank slate, uncovering new growth opportunities, and learning as you go
• Analyze campaign performance, identify trends, and facilitate opportunities for improvement
• Communicate weekly updates, progress reports, timelines, and results to the marketing team
• Constantly experiment with creative growth tactics/hacks that may or may not have ever been done before
• Establish scalable data dashboards and real-time processes to effectively monitor performance of media & creative
• Work closely with the internal creative & brand team to build a full funnel content strategy and pipeline of creative assets, communicate/refine best practices for each channel, format, and audience
• Actively participate in scheduled internal weekly and annual sales meetings, preparing in advance to share relevant, beneficial information;
• Consistently collaborate with your sales peers and design teams to ensure you offering the very best assortment to the customer.

Qualifications

• 3-5 years in digital marketing including retargeting and mobile marketing, with a proven track record of using paid channels (i.e. Google Ads, Facebook Ads, YouTube) to drive month over month growth while driving down the CAC
• Experience in consumer goods and/or ecommerce and/or anything that consumers got consumers hype
• Data obsessed - Live by the numbers: CPC, LTV, PPC, CAC, ROAS and all relevant KPIs
• Pop culture, data, and excel geek
• Strong analytical, organizational, and problem-solving skills
• Self-starter because our founder/CEO has a really fun story and we need more of that attitude
• Accuracy and attention to detail.
• Able to manage multiple projects at a time and unpredictable workload
• Always curious, because we love experimenting
• Excellent copywriting skills
• Experience managing external agencies
• Experience with attribution modeling, including the ability to independently build/refine models for both digital and offline spend to effectively evaluate and optimize acquisition investments
• Exhibit strong verbal, written, and telephone communication skills;
• Be able to work independently as well as within a team environment;

Education

• 4 year BA or BS college degree is desired