THE PLANET FITNESS MISSION

We at Planet Fitness are here to provide a unique environment in which anyone, and we mean anyone, can be comfortable in a diverse, judgement free zone where a lasting, active lifestyle is built. Our product is a tool. A means to an end. Not a brand name or a mold maker, but a tool that can be used by anyone. In the end, it’s all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it if that’s what you need. We need you, because face it, our planet wouldn’t be the same without you. You belong!

ORGANIZATION OVERVIEW

Title: Field Marketing Manager
Location: Hybrid Role
Status: Exempt/Full-Time

Reports To: Director, Membership Growth

Key Relationships: Strategy and Growth, Operations, Media Agencies, and Planet Fitness Co-Op Partners

THE OPPORTUNITY

United FP is dynamic, growing and continually evolving. You must be self-motivated. You should think like an entrepreneur, constantly innovating and driving positive change. Most importantly, you deliver consistently and over the top results! A role with United Fitness Partners is an opportunity to be a part of something special. If you would love working for a company that changes people’s lives for the better every day, helps them live healthier, doesn’t judge anyone, and supports their communities and the Boys and Girls club, then this may be your dream job!

What You'll Be Doing

As the Field Marketing Manager, you’ll support the Director of Membership Growth and the Marketing Team by driving local awareness, acquisition, and retention through local initiatives and events.

The Field Marketing Manager will assist with the development and execution of local tactics in our clubs and around our communities. Our vision for our clubs is that they reflect and support their communities while providing a health and wellness journey for our members that sustains mutual growth.

This candidate will combine creative thinking with a performance-based marketing approach. They will provide field marketing support for hyperlocal tactics.

· Develop and execute field marketing campaigns with the goal of increasing brand awareness, leads, and sales.

· Create a calendar of marketing activities and initiatives with the Director of Membership Growth and Regional Director.

· Lead and help to execute marketing strategies and tactics in partnership with operations.

· Assist and participate in presale and club opening sales efforts.

· Plan, design, and assist with radio remote events.

· Develop understanding of local area signage parameters and creating and implementing strategic signage plan for each club location.

· Review and improve local marketing collateral.
· Manage the distribution of marketing collateral for the region.

· Design and manage events that promote awareness and brand loyalty.

· Create community partnerships with local business, organizations, and associations.

· Visit and interact with clubs to crowdsource opportunities and tactics.

· Build & coordinate communication strategy to support events working with local PR teams, etc.

· Keep abreast of industry trends, competition, and new opportunities.

· Gather and report competitor intelligence to Operations and Marketing teams.

· Analyze and report on the performance and efficiency of campaigns across multiple markets.

· Visit and interact with clubs to crowdsource opportunities and tactics.

· Keep consistent communication amongst operations and the marketing team through weekly and monthly reports.

· Responsible for managing and maintaining the field marketing budget as well as providing KPI’s for the field marketing tactics.

· Develop a deep understanding of the Planet Fitness customer and the best ways to reach them through non-traditional, field marketing exercises, including events, networking venues, communities both on and offline, content distribution vehicles and more.

Note: This job description is just the beginning of how you can contribute to the growth of our business. We look forward to the journey ahead and how duties, responsibilities, and activities may change as we learn and grow.

What You'll Bring to the Table:
Skills and Competencies

· Strong sense of ownership, organizational skills, and detail focused.

· Foster a continuous test-and-learn environment across local marketing and engagement efforts.

· Ability to influence and lead a team.

· Customer Service in sales or hospitality

· Excellent communication skills.

· An outgoing, friendly personality and desire to meet new people.

· High level of comfort with ambiguity and fluid priorities.

· Able to manage through complexity while staying flexible.

· Possesses a sense of passion for researching and defining a seamless customer experience.

· Has a creative approach to problem-solving and solutioning.

Required Qualifications
· Minimum of 4 years of management experience overseeing multiple locations.

· Someone who’s worked in the fitness industry previously and has an interest in fitness.

· Experience with demand generation activities such as grand openings, guerilla ,arketing, street marketing, and community engagement.

· Strong communication skills, both verbally and in writing, for interacting with employees, management, customers, and vendors.

· Excellent relationship building and influencing skills with people at all levels and in all functions.

· Previous experience delivering excellent customer service and training.

· Excellent MS Office skills, particularly Excel.

· Strong detail orientation; systematic and thorough approach to problem solving; and good time management, organizational, and record-keeping skills.

· And, of course, someone who embraces our core values.

· Bachelor’s degree in business, Marketing, Sales, or a related field.

Desired Qualifications

· High degree of organization and the ability to work across the organization at multiple levels

· Outgoing, self-starter with a passion for marketing and a positive can-do attitude

· Skilled in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)

· Budget management

· Experience in the subscription services space is a plus.

· Familiarity with franchise operations and franchise marketing.

· Comfortable with public-speaking and facilitating large group sessions.

More Reasons To Join Our Team

· Competitive Salary

· Flexible schedule

· Comprehensive healthcare benefits

· 401(k) plan with 6% company match

· Long-term disability coverage

· Basic life insurance

· Fitness benefits with onsite gym

· Black Card Membership for you plus 2 classic memberships for friends and family members

About United FP Management, LLC

United FP Management, LLC (“UFP) is the largest developer and operator of fitness clubs under the Planet Fitness brand. United FP operates in the High Value Low Price (HVLP) segment of the fitness market and serves 1.1 million members across 192 clubs. UFP is diversely positioned across 14 states – Arizona (44 clubs) and Texas (30 clubs) represent its two largest markets – and multiple market types ranging from urban metro to small markets. The Company was formed in 2016 via the merger of five Planet Fitness franchisee platforms and has grown through consistent organic site development and four additional tuck-in acquisitions. United FP is headquartered in Austin, Texas.

United FP Management, LLC is owned by American Securities, a leading U.S. private equity firm that invests in market- leading North American companies with annual revenues generally ranging from $200 million to $2 billion and/or $50 million to $200 million of EBITDA. American Securities and its affiliates have approximately $23 billion under management and based in New York with an office in Shanghai.

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2023, Planet Fitness had more than 18.1 million members and 2,446 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent businessmen and women.