Sr. Economy Designer/Monetization Designer

At Red Games Co. the Economy Designer is responsible for designing and balancing the in-game economic systems, including virtual currencies, progression pathways, and purchase options, with a primary focus on creating a sustainable monetization strategy that maximizes player engagement and revenue while maintaining a positive player experience across their mobile game.

Key responsibilities:

Game Economy Design

• Develop and manage complex in-game economies with multiple virtual currencies, resource sinks and sources, and progression systems.
• Balance the rate at which players acquire and spend resources to ensure a healthy and engaging gameplay loop.
• Design reward structures for gameplay actions and achievements.

Monetization Strategy:

• Identify and implement effective monetization features like in-app purchases (IAPs), subscription models, and special events.
• Design pricing strategies for virtual items and packages while considering player psychology and value perception.
• Develop targeted offers and promotions to optimize player spending based on their engagement and progress.

Data Analysis and Iteration:

• Monitor key performance indicators (KPIs) like ARPU, LTV, and retention rates to evaluate the health of the game economy.
• Analyze player data to identify areas for improvement and optimize the economy based on player behavior.
• Conduct A/B testing to test new monetization features and pricing strategies.

Collaboration:

• Work closely with game designers, artists, and live operations teams to ensure seamless integration of economic systems into the game.
• Communicate design decisions and rationale to stakeholders and provide insights on player behavior and economic trends.

Required skills

• Strong understanding of game design principles, especially related to free-to-play monetization strategies
• Excellent analytical skills with proficiency in data analysis tools to interpret player behavior and economic metrics
• Experience with game economy modeling and balancing complex systems
• Ability to think creatively and design engaging monetization features while maintaining player fairness
• Excellent communication and collaboration skills to work with cross-functional teams